1 / 22

Disseminating Health Policy Information

Disseminating Health Policy Information. Private Foundations Working to Improve the Health Care System Through Policy. Clancey Bateman MS/MPH candidate Tufts University. Private Foundations. Foundations which share the goal of improving health care and disseminating health policy information

caron
Download Presentation

Disseminating Health Policy Information

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Disseminating Health Policy Information Private Foundations Working to Improve the Health Care System Through Policy Clancey Bateman MS/MPH candidate Tufts University

  2. Private Foundations • Foundations which share the goal of improving health care and disseminating health policy information • The Commonwealth Fund • The Robert Wood Johnson Foundation • The Henry J. Kaiser Family Foundation • All 3 provide: • Free information on health policy topics in a variety of formats • Interactive tools

  3. The Commonwealth Fund • Mission: • “to promote a high performing health care system that achieves better access, improved quality, and greater efficiency, particularly for society's most vulnerable, including low-income people, the uninsured, minority Americans, young children, and elderly adults” • Provides funding for health policy research • Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, and the media

  4. www.commonwealthfund.org

  5. Commonwealth Fund Web Strategy • Topic-specific pages • Publications • Multimedia Center • Social Media • Twitter – @commonwealthfnd • Facebook • Blog • Distribution • RSS Feeds • Newsletters and E-Alerts • Customized Profile

  6. Commonwealth Fund Web Strategy

  7. CF SWOT Analysis

  8. Recommendations for CF • Improve resources for potential grantees • Allow RFP search and applications online • Add Library Cart and Citations Manager features • Increase use of social media

  9. The Robert Wood Johnson Foundation • Mission • “improving both the health of everyone in America, and their health care—how it's delivered, how it's paid for, and how well it does for patients and their families.” • Also provides funding for health policy research in: • Health care quality and equity • Access to care • Vulnerable Populations • Childhood Obesity • Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, journalists, and the media

  10. www.rwjf.org

  11. RWJF Web Strategy • Publications & Newsroom • Multimedia • Social Media • 16 Twitter feeds - @RWJF • Facebook • YouTube channel • Pioneer Blog • Interactive Community Feature • Customized profile

  12. RWJF Web Strategy

  13. RWJF SWOT Analysis

  14. Recommendations for RWJF • Improve and expand Community Feature • Make search features immediately apparent

  15. The Kaiser Family Foundation • Mission: • “dedicated to filling the need for trusted, independent information on the major health issues facing our nation and its people” • Target audience: policymakers, the media, the health care community, and the public • Does not provide funding

  16. www.kff.org

  17. Web Strategy • Topics of interest • Research • Fact Sheets • Issue Briefs • Data & Charts • Social Media • Twitter - @KaiserFamFound and @KHNews • Facebook – Health Reform Source • Interactive Tools • Polls • Infographics • Quizzes

  18. KFF Web Strategy

  19. KFF SWOT Analysis

  20. Recommendations for KFF • Improve overall website appearance • Increase text size • Improve layout to make more visually appealing • Add graphics and animation • Add more interactive features to build upon existing ones • Link to Facebook Page from homepage • Increase use of Social Media

  21. Web Strategy Comparison

  22. Questions? Thank you!

More Related