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Mixed Media Culture (redux)

Mixed Media Culture (redux). J. Richard Stevens. What is a “ blog ” ?. Technical perspective Social perspective Political perspective. Warblogs and Weblogs. History of blog popularity – 2003 Iraqi Al Soldiers in Iraq Hundreds of thousands of blogs currently exist

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Mixed Media Culture (redux)

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  1. Mixed Media Culture (redux) • J. Richard Stevens

  2. What is a “blog”? • Technical perspective • Social perspective • Political perspective

  3. Warblogs and Weblogs • History of blog popularity – 2003 • Iraqi Al • Soldiers in Iraq • Hundreds of thousands of blogs currently exist • www.wibsite.com/wiblog/dull/ • The war on terrorism has caused an increase in the popularity of political blogs • Chris Albritton’s foray into Iraq • Examples • Back to Iraq 3.0 • The Agonist • Wikipedia

  4. “Mixed Media Culture” • Sources gaining power over journalists • Decline of gatekeeping function • The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy. - Walter Lippmann, Liberty and the News, 1920 • Reporting culture is being overrun by argument culture • http://www.cnn.com/video/#/video/crime/2009/01/12/pn.teacher.accused.rape.cnn

  5. New Producers • Rise of blogs, YouTube, Discussion forums, Social Networking • New forms of creation • New forms of dissemination • Amateurs in the media sphere • new relationships

  6. Professional Codes of 1920s • Walter Williams, “The Journalist’s Creed,” 1914 • American Society of Newspaper Editors, Canon of Ethics, 1923 • The Society of Professional Journalists, 1926 • The professional debate

  7. The 1999 Bonfire Collapse

  8. Austin360 coverage

  9. Blogger-led scandals • 2003 – Trent Lott (R-Miss) • 2004 – Dan Rather, CBS • 2004 - Washingtonette • 2005 – Eason Jordan, CNN

  10. Amateur Journalism? • Knights for Free Water • http://www.facebook.com/group.php?gid=5818109257 • Bright House stadium debut • Big event, tons of media coverage • No water fountains • Bottled water sold out, concessions sold $3 for a cup of tap water • Several fans went to hospital for dehydration/heat exhaustion • 2 students started a Facebook group from the stands • 2 days later, 10 drinking fountains announced with 40 more to come

  11. Weblogging and Journalism • Weblogging is not synonymous with journalism • Like journalism of the 19th Century, blogging will need a compelling reason to adopt ethical/professional standards. • Blogging fills an important niche between consumers and professional media. • Those bloggers who desire a heightened level of credibility can learn from the examples of professional journalism outlets.

  12. Weblogging for Journalists? • Can journalists be bloggers? • Is the journalist acting as a journalist when he or she blogs? • Is the journalist’s media organization responsible for what he or she writes?

  13. OhMyNews.com • 2000 site launch • "Every Citizen is a Reporter" • http://english.ohmynews.com/index.asp • New models, effects, problems

  14. New Blends

  15. The Results • The world of content creators and distributors is now more democratic • Audiences, even though fragmented, are better known to those who produce and distribute content • Media literate people are positioned to best decide how to benefit from their potential and limit their peril

  16. Social Networking • 72% of Americans (72% of Internet users) belong to a social networking platform • average age increased from 33 to 38 in 2011 • half SNS users are over 35 • 70% of men, 74% of women are SNS users • 92% of SNS users are on Facebook • 29% use MySpace (2011, and falling) • 18% use LinkedIn (2011, and growing) • 13% use Twitter (2011, and growing)

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