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Mixed Media Culture (redux)

Mixed Media Culture (redux). J. Richard Stevens. Clinton/Lewinsky Scandal. Important for two reasons: Broke and concluded on Internet Affected traditional journalism behavior Committee of Concerned Journalists study:. “ Mixed Media Culture ”. Sources gaining power over journalists

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Mixed Media Culture (redux)

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  1. Mixed Media Culture (redux) • J. Richard Stevens

  2. Clinton/Lewinsky Scandal • Important for two reasons: • Broke and concluded on Internet • Affected traditional journalism behavior • Committee of Concerned Journalists study:

  3. “Mixed Media Culture” • Sources gaining power over journalists • Decline of gatekeeping function • The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy. - Walter Lippmann, Liberty and the News, 1920 • Reporting culture is being overrun by argument culture • http://www.cnn.com/video/#/video/crime/2009/01/12/pn.teacher.accused.rape.cnn

  4. New Producers • Rise of blogs, YouTube, Discussion forums, Social Networking • New forms of creation • New forms of dissemination • Amateurs in the media sphere • new relationships

  5. The 1999 Bonfire Collapse

  6. Austin360 coverage

  7. OhMyNews.com • 2000 site launch • "Every Citizen is a Reporter" • http://english.ohmynews.com/index.asp • New models, effects, problems

  8. New Blends

  9. The Results • The world of content creators and distributors is now more democratic • Audiences, even though fragmented, are better known to those who produce and distribute content • Media literate people are positioned to best decide how to benefit from their potential and limit their peril

  10. Social Networking • 47% of Americans (59% of Internet users) belong to a social networking platform • average age increased from 33 to 38 in 2011 • half SNS users are over 35 • 58% of SNS users are female • 92% of SNS users are on Facebook • 29% use MySpace • 18% use LinkedIn • 13% use Twitter

  11. Who USES Twitter is also who CAN BE REACHED by Twitter

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