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CWAG July 13, 2011

CWAG July 13, 2011. Google Places: A Threat to Innovation and Competition. Overview. Google forces review websites to provide their content for free to benefit Google’s own competing product (not consumers)

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CWAG July 13, 2011

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  1. CWAG July 13, 2011

  2. Google Places: A Threat to Innovation and Competition

  3. Overview • Google forces review websites to provide their content for free to benefit Google’s own competing product (not consumers) • Google then gives its own competing product preferential treatment in Google search results • Negative effects are amplified in the mobile market

  4. About Yelp

  5. Google likes the looks of this business, too

  6. Where to get good content?

  7. Another option is to buy it…

  8. Google opts instead to scrape and take Yelp content, presented as Google’s own, without attribution or linking.

  9. And then give it special treatment in search Google implies that it has 280 reviews for Charlie Palmer… but it really only has one. Links to Google Places are larger, more prominent, less crowded, and feature star ratings.

  10. And then remove the competition from the playing field entirely Prominent links to Google Places that imply robust review content, but no links to competitors

  11. What would an honest depiction look like?

  12. Things are even worse in mobile

  13. The False Choice

  14. Where are we going?

  15. What’s really going on?

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