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Career Development Advocacy

Career Development Advocacy. Know how to PROMOTE career development programs and services. Developed by the Center on Education & Work. Adapted by Sara J. Baird. By PresenterMedia.com. Focus on Career Development. Programs & Services. Stakeholders. 4 P’s of Marketing.

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Career Development Advocacy

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  1. Career Development Advocacy Know how to PROMOTE career development programs and services Developed by the Center on Education & Work Adapted by Sara J. Baird By PresenterMedia.com

  2. Focus on Career Development Programs & Services Stakeholders 4 P’s of Marketing Promoting services, carving out a niche, and showcasing the benefits of career development A listing of possible programs and servicesUse this as a launch point for determining which programs and services are right for your classroom or school A listing of possible stakeholdersUse this as a launch point for determining who appropriate stakeholders might be for your classroom or school A listing of possible social mediaUse this as a launch point for determining which social media fit best into promoting career development in your classroom or school A listing of the 4 P’s of MarketingUse this as a launch point for determining what to include in your classroom or school career development marketing plan Social Media

  3. Programs & Services • Think of all the programs and services your school offers in relationship to career counseling… • career counseling • Career workshops/events • employment advice • employer visits • career assessments • student employment

  4. Stakeholders Who are they and why are they important? • Students • Parents • Teachers • Community Members • Business and Industry • Post Secondary • Administrators A 'stakeholder' is someone who has a vested interest, financial, social or otherwise in an action or organization. From the web: 'An individual or group with an interest in the success of an organization in delivering intended results and maintaining the viability of the organization's products and services. Stakeholders influence programs, products, and services.‘ http://www.englishforums.com/English/EducationStakeholder/mbwl/post.htm

  5. 4 P’s of Marketing • The marketing mix helps you define the marketing elements for successfully positioning your market offer. • One of the best known models is the Four Ps, which helps you define your marketing options in terms of product, place, price and promotion http://www.mindtools.com/pages/article/newSTR_94.htm

  6. Social Media How do I use Social Media to promote my programs and services? • facebook page • create events • post tips • share resources • You Tube • post current videos you've found online & how to's of finding a job • Create a profile for your school • Connect with stakeholders in your community • Twitter • tweet tips • share resources

  7. Think about growing the Career Development program in your school Find more resources at www.dpi.wi.gov/cte/careerdev.html

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