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SIMPLE AND EFFECTIVE COMMUNICATION

SIMPLE AND EFFECTIVE COMMUNICATION. Introduction. M ain aim of communication is clarity and simplicity, and that they usually go together, but not always. communication is always understood in the context and experience of the receiver, no matter what was intended. . Introduction.

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SIMPLE AND EFFECTIVE COMMUNICATION

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  1. SIMPLE AND EFFECTIVE COMMUNICATION

  2. Introduction • Main aim of communication is clarity and simplicity, and that they usually go together, but not always. • communication is always understood in the context and experience of the receiver, no matter what was intended.

  3. Introduction • In Simple and Effective Communication, we aim to help you understand and acquire simple but effective knowledge and skills necessary to communicate simply and effectively.

  4. Learning Objectives • Recognise the importance of communicating simply, clearly and concisely; • Identify the knowledge and skills necessary for simple effective communication; • Apply learning acquired through reflection exercises, group activities, and role-play.

  5. Topics

  6. Unit 1 Technical Communication • Many technical experts often experience difficulty explaining technical, expert, or ‘difficult’ concepts to their customers.

  7. Class Activity • How would you describe medication-taking to a child, and convince him to take his medication? • Taking medicines on a regular basis is like watering a garden. If you wait until the plants are wilted, it is too late. Water every day. • How would you describe the harmfulness of cholesterol? • Cholesterol is like sludge in your pipes (arteries). • How would you describe life? • Life is like a car. Do you want to be the driver, or the passenger?

  8. Class Activity • How would you describe a kidney? • The kidney is like a filter. It takes bad things out of your blood. • How would you describe a fever? • Fever is not a part of the disease any more than red lights and sirens are a bank robbery.  The fever is the response to the disease, like the police are a response to the robbery. • How would you describe schizophrenia? • Having schizophrenia is like viewing life through a kaleidoscope.  It is hard to put the pieces together, and they keep changing.

  9. TECHNICAL COMMUNICATION • All writing and oral communication done on the job. • They are communicated: • For a purpose(getting something done) • By someone whose knowledge is usually greater than the reader; • Clearly and simply; • With the help of written statistics and graphs, to explain existing conditions/present alternative courses of action.

  10. Examples of Written Technical Communication • Correspondence: In-House or External • Memos to your boss and to your subordinates • Routine letters to customers, vendors, etc • ‘Good news’ letters to customers • ‘Bad news’ letters to customers • Sales letters to potential customers • Email messages to co-workers or customers over a computer network

  11. Examples of Written Technical Communication • Short Reports: In-House or External • Analysis of a problem • Recommendation • Equipment evaluation • Progress report on project or routine periodic report • Report on the results of laboratory or fieldwork • Description of the results of a company trip

  12. Examples of Written Technical Communication • Long Reports: In-House or External • Complex problem analysis, recommendation, or equipment evaluation • Project report on field or laboratory work • Feasibility study

  13. Examples of Written Technical Communication • Other Examples • Proposal to boss for new product line • Proposal to boss for change in procedures • Proposal to customer to sell a product, a service, or an idea • Proposal to funding agency for support of research project • Abstract or summary of technical article • Technical article or presentation • Operation manual or other manual • Website

  14. Technical communication differs from academic writing: • Technical communication has a practical roleon the job, while academic writing aims to display your knowledge; • Technical communication is done by an informed writer or presenter conveying needed information both verbally and visually to an uninformed audience, while academic writing and communication is done mostly by a ‘student’ or learner; • Technical communication is often ‘decoded’ by a larger audience, while academic writing and communication aims to satisfy a smaller audience

  15. How? • Technical communication has to be well-organised in a ‘format’, so that the audience could ‘find’ the important information quickly. • Must be easily-comprehensible.

  16. Next Week • We’ll look at how to analyze your audience!

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