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Publicidad Empresarial

Publicidad Empresarial. Profesor: Juan Pablo Obregón Below the line Above the line. Above the line y Below the line. Below the line.

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Publicidad Empresarial

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  1. Publicidad Empresarial Profesor: Juan Pablo Obregón Below the line Above the line.

  2. Above the line y Below the line

  3. Below the line • Es una frase que describe todas las actividades de marketing que no involucran compra de medios. Las comunicaciones BTL se han convertido un importante componente en el desarrollo de la marca. • Patrocinios. • Activaciones en Vía Pública. • Material punto de venta (POP). • Folletos, Catálogos. • Correo directo. • Websites, ecards, banners, etc. • Exhibiciones y stands. • Presentaciones en público. • Showrooms, Ferias, etc. • Todos estos medios comparten la característica de que su medición es mucho más clara y efectiva que la de los medios ATL, permitiendo usarlos para promociones, y creación y fomento de marketing relacional.

  4. PROYECCIONES

  5. Pregunta • ¿TTL (Trough the line)?

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