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Strategic Message Dissemination World Bank South Asia External Affairs

Strategic Message Dissemination World Bank South Asia External Affairs. Dissemination Approach. Focus on impact, results Develop strategy with team Think about resources for dissemination and translation upfront. Dissemination Model. Define program’s objective and success indicators

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Strategic Message Dissemination World Bank South Asia External Affairs

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  1. Strategic Message DisseminationWorld Bank South Asia External Affairs

  2. Dissemination Approach • Focus on impact, results • Develop strategy with team • Think about resources for dissemination and translation upfront

  3. Dissemination Model • Define program’s objective and success indicators • Derive dissemination goals to achieve program’s objectives • Elaborate messages that resonate • Specify timing, format and channels of dissemination • Design and implement Dissemination Action Plan

  4. Message Dissemination Model Identify Program Objectives Define Dissemination Goals Define Messages Determine Communications Approach Design and Implement Dissemination Action Plan

  5. Program Objectives • What problem are you addressing? • How does your program contribute to the solution? • Avoid duplication • Choose concrete success indicators • Define objective

  6. Dissemination Goals • Who needs to be convinced?–Primary audience • Who can help/hurt?—Secondary audience • Can participation, dialogue, consultation enhance impact? • Derive Dissemination Goals

  7. Messages • What are your main policy recommendations? • What arguments would resonate? • Elaborate clear, relevant messages

  8. Communications Approach • How to package messages? • What is the best way to deliver them to your audiences? • What is the optimal timing? • Specify format, dissemination channels, and timing

  9. Implementation Action Plan • Map Out Dissemination Action Plan • Apply resources, financial & human • Evaluate activities vis success indicators • Revisit approach to dissemination and incorporate lessons learned for future • Brace for impact

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