Entrepreneurship in Entertainment Technology

1. Entrepreneurship in Entertainment Technology Welcome!

2. Today’s agenda • Company Values and Culture

3. Core Values

4. VALUES • Guiding principles CULTURE How values manifest themselves

5. Values

6. Zynga

7. PDI Values • Employees are our Most Important Asset • Innovation • Openness

8. EA

9. Culture

10. Visible Culture

11. invisible Culture

12. Zynga culture

13. PDI Culture • Employees • Innovation • Openness

14. EA Culture

15. Competing Values Framework Flexibility and Discretion Internal Focus and Integration External Focus and Differentiation Clan Adhocracy Hierarchy Market Stability and Control

16. Competing Values Framework Flexibility and Discretion Employee and Company Customer and Market Clan Adhocracy Hierarchy Market Stability and Control

17. Competing Values Framework Flexibility and Discretion Employee and Company Customer and Market Clan Adhocracy Hierarchy Market Stability and Control

18. Next Classes

19. homework • For 4/2 and 4/4 – Individual Presentations • Interview people at a company of your choice • Find out the company Values • Learn about the company Culture • Where do they fit in the CVF? • Present in class for discussion • For 4/9 – Team Presentation • Your company values (3 to 5 of them) • How your values will manifest themselves in your culture, both visibly and invisibly (prepare to be questioned about this)

20. Resources

21. resources • Some interesting blog posts from entrepreneurs: • Dan Shapiro – Your Company Culture is a Meaningless Platitude • Chris Moody – Startup Culture: Values vs. Vibe • Stever Robbins (on HBR) – Your Every Move, Your Culture • Zappos: • Harvard Business Review – Four Lessons on Culture and Customer Service from Zappos CEO • Harvard Business Review – How Zappos Infuses Cuture Using Core Values • Zappos Website – Zappos Family Core Values • OCAI: • Competing Values Framework