Entrepreneurship in Entertainment Technology

1. Entrepreneurship in Entertainment Technology Welcome!

2. Today’s Agenda • Entrepreneurs • Why Start a Company • Vision • Teams • Next Class • Resources

3. entrepreneurs • Definition through examples

4. entrepreneurs • Responsibility • Risk • Inspiration

5. Why start a company

6. Why not start a company

8. - Eric Ries

9. Failure – the upside • “Fail Powerfully” • - Michael John

10. Failure – the downside • “It sucks” • - Carl Rosendahl

11. entrepreneurs • Responsibility • Risk • Inspiration

12. Inspiration

13. Vision • Your reason for starting a company • has to be the • Inspiration • for everyone else to join you

14. Vision Reason for Existing Specific Goal

15. Core Purpose Examples • Disney: • Make people happy

16. Core Purpose Examples • Zynga: • Connect people through games

17. Core Purpose Examples • Unity: • Democratize game development • and enable everyone to create rich interactive 3D content

18. Core Purpose Examples • Facebook: • Give people the power to share • and make the world more open and connected

19. BHAG Examples • PDI: • Create fully computer animated films

20. BHAG Examples • Zynga: • “I want the dog, our dog icon, which was originally my dog Zynga, I want that icon, that brand, to be what I call a dial tone for play. I want it to be more recognizable than a Nike swoosh and mean something to you. If you see that on a game, it means it's social, it means that it's going to give you back more than what you put into it.”

21. Dreamworks • DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

22. pixar • Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

23. EA • In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

24. Creating your bhag • The 5 Whys

25. Teams

26. Teams • Bjorn, Sun Moon • Danny, Eren, Neerav • Jaewan, Paola • Nora, Ricardo

27. Next Class

28. What to expect • Team Presentations and Feedback • Discussion on Today’s Topics

29. Team Presentations • Audience • Content • Format

30. audience • Angel Investors

31. Presentation Content • Your Team • Your Vision • How You Will Accomplish Your Vision • Three Product Ideas

32. Presentation Format • NO • BULLET • POINTS

33. Presentation Format • THREE • WORDS • MAX

34. Presentation format • Except on your Vision slide, • where you can write out the whole thing. • Pithily.

35. Resources

36. Resources • www.onstartups.com • @dharmesh on Twitter – onStartups.com • www.startuplessonslearned.com/ • @ericries on Twitter • www.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read: • What To Look For In A Business Co-Founder • What To Look For In A Technical Co-Founder • www.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’ • www.hbr.org – Harvard Business Review

37. Homework • Prepare your team presentation