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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology. Welcome!. Today’s Agenda. Entrepreneurs Why Start a Company Vision Teams Next Class Resources. entrepreneurs. Why start a company. Vision. Core Purpose Examples. Disney: Make people happy Zynga : Connect people through games.

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Entrepreneurship in Entertainment Technology

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  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s Agenda • Entrepreneurs • Why Start a Company • Vision • Teams • Next Class • Resources

  3. entrepreneurs

  4. Why start a company

  5. Vision

  6. Core Purpose Examples • Disney: Make people happy • Zynga: Connect people through games

  7. BHAG Examples • Google: Organize the world’s information • Ford: Democratize the automobile • Microsoft: A computer on every desk and in every home

  8. Dreamworks • DreamWorks Animation SKG is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. With world-class creative talent and technological capabilities, our goal is to release two CG animated feature films a year that deliver great stories, breathtaking visual imagery and a sensibility that appeals to both children and adults.

  9. pixar • Pixar's objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with memorable characters and heartwarming stories that appeal to audiences of all ages.

  10. EA • In 1982, Electronic Arts was founded on ideas. We called software a new art form, and its creators were software artists. We believed that interactive was better than passive media, and that one day “software worthy of the minds who use it” would be more important than traditional media like films and television. “We see farther,” we proclaimed, with faith that Moore’s Law, the engine of Silicon Valley, would one day provide the power to put “real life in a box.” We asked, “can a computer make you cry?” and invited the new faithful to “join us.”

  11. Creating your bhag • The 5 Whys

  12. Teams

  13. Next Class

  14. What to expect • Team Presentations and Feedback • Discussion on Today’s Topics

  15. Team Presentations • Audience • Content • Format

  16. audience • Angel Investors

  17. Presentation Content • Your Team • Your Vision • How You Will Accomplish Your Vision • Three Product Ideas

  18. Presentation Format • NO • BULLET • POINTS

  19. Presentation Format • THREE • WORDS • MAX

  20. Presentation format • Except on your Vision slide, where you can write out the whole thing. • Pithily.

  21. Resources

  22. Resources • www.onstartups.com • @dharmesh on Twitter – onStartups.com • www.jasonlbaptiste.com – Entrepreneur and co-author of onstartups.com. Two good posts to read: • What To Look For In A Business Co-Founder • What To Look For In A Technical Co-Founder • www.jimcollins.com – Business researcher and writer. Responsible for ‘BHAG’ • www.hbr.org – Harvard Business Review

  23. Homework • Prepare your team presentation

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