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Entrepreneurship in Entertainment Technology

Entrepreneurship in Entertainment Technology. Welcome!. Today’s agenda – Funding your startup. Your Needs Your Options Professional Investors Important Terms. Funding is a step not a goal. needs. Forecasting your needs. Cash Flow Forecast Use of Funds Raise more than you need

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Entrepreneurship in Entertainment Technology

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  1. Entrepreneurship in Entertainment Technology Welcome!

  2. Today’s agenda –Funding your startup • Your Needs • Your Options • Professional Investors • Important Terms

  3. Funding is a stepnot a goal

  4. needs

  5. Forecasting your needs • Cash Flow Forecast • Use of Funds • Raise more than you need • Raise less than you need

  6. Options

  7. Types of funding • Bootstrapping • Debt • Equity

  8. choose

  9. bootstrapping • Pros and Cons

  10. Debt • Pros and Cons

  11. Equity investments • Pros and Cons • Friends and Family • Angel Investors • “Super Angel” Investors • Seed Investors • Venture Capital

  12. Professional investors

  13. Investors’ business model • Step 1 – Find worthy investments Source: Angelsoft.net

  14. Investors’ business model • Step 2 – Place your bets

  15. Investors’ business model • Step 3 – Exit

  16. Important terms

  17. Terms • Valuation • Dilution • Preferred Stock • A Sample Term Sheet

  18. valuation • Setting a price for investors

  19. Dilution • Impact of issuing stock • Bring up the spreadsheet!

  20. Classes of stock

  21. Sample term sheet • Handout – Sample Doc from Wilson Sonsini • 16 pages, and it’s just the Term Sheet

  22. Next Class

  23. homework • For Next Class (Tuesday), Present your Funding Plan • How much will you need to get to cash flow positive? • Can you derive that from your business model? • How will you raise that money? • Assuming you’re in the top 2%, who are the top three investors you’d like to have and why? How did you find them? • Fill out the dilution worksheet with the number of rounds you think you’ll need and employee stock options.

  24. Resources

  25. resources • Resources • “How to Fund a Startup” http://paulgraham.com/startupfunding.html • Mark Suster “Raising Venture Capital” http://www.bothsidesofthetable.com/pitching-a-vc/ • Seed-stage Valuation Guide https://jordancooper.wordpress.com/2011/01/12/seed-stage-valuation-guide/ • Finding Investors • AngelListhttp://angel.co/ • First Hand Experience • Udemyhttp://www.udemy.com/blog/2010/09/08/udemy-fundraising/ • “Flying with Angel Investors” http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1921

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