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Fundraising your Vision. Interactive session on personal story and “the ask” . Finding the Donors and Funders. (GRASSROOTS to GRASSTOPS) Strategies: Word of Mouth i.e. Networking with Colleagues Research-the Web, Library or Resource Center Funding Networks Funders:
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Fundraising your Vision Interactive session on personal story and “the ask”
Finding the Donors and Funders (GRASSROOTS to GRASSTOPS) Strategies: • Word of Mouth i.e. Networking with Colleagues • Research-the Web, Library or Resource Center • Funding Networks Funders: • The people you already know-friends, family, supporters • Government funding • Corporate funding • Foundations
RELATIONSHIPS • The one most important thing a leader does! • Take the TIME to build relationships and allow space for this to happen • Connect with people in a way that is REAL and RELATABLE to build quality relationships
Know your own story…… • When and how did you first become interested in food related work? • Who is your hero/shero in the food access movement? Why? • Describe a time you worked on food justice and won…. • What are your regrets in working on food access?
Know your own story….. • Have you or someone close to you ever experienced not having access to food? Describe that experience. • Do you think there is a better way to deliver on food access issues? Describe that vision for a better future…. • If you could wave a magic wand and have one thing to help with food access what would it be?
BUILDING YOUR MESSAGE • Clear, Concise, Conversational • What do you want them to think? (Your Message) • Creditable • What we say…. • Who is saying it…..(The Messenger) • Compelling, Relevant, & Persuasive • What do they want to hear about? (Their Interest) • What do you want them to do? (Give $$$$)
Three Typical Responses • Yes! Of course I want to support your work! • No! This is not something I would ever support! • I’m not sure….
The ASK • Introduce yourself and your organization briefly • Tell your personal story about why you do the work around food access and relate it to you work • Ask-Be specific, how much $ or support do you need and describe what funding will do • Be Quiet! Wait for response!