Matthew C. Nance , Aubrie Piper , Andrea Bright , Tiffany Leschke and You like this.

1. Matthew C. Nance, Aubrie Piper, Andrea Bright, Tiffany Leschke and You like this.

2. Table of Contents • Welcome • Departmental Goals and University’s Mission • Why Social Media? • Social Media’s Connection to Goals and Mission • Tenets Derived from Previous Successes • Implementing a Social Media Program • What is Your Department’s Starting Point? • Our Department Is Starting with a Blank Slate • Our Department Already Has a Facebook Page • Social Media Budgeting • Social Media Implementation Difficulties • Sources Cited

3. Thank you for viewing our presentation… • The intent of this presentation is to provide justification for the use of social media in academia in a fun, informative manner. • At times, you’ll be asked to pick a response based on your department’s current social media situation. • For our purposes, we looked at the use of social media within Eastern Illinois University’s Office of Student Community Service. It will be the example provided throughout. • Additionally, this presentation focuses on <<www.facebook.com>> as the primary social media of the college student. • If at any point, you feel you’ve chosen the wrong response or think the information on the slide does not apply to your office, feel free to use the cookie trail at the bottom of each slide to return as far back as necessary. • The presentation should last about 30 minutes. Table of Contents>>

4. Why social media? Before we get started, it is important to understand why social media should be used to reach your audience. Table of Contents>>

5. Millennials and Social Media • In a study concerning the value of social media, a 1/3or more of the Millennials interviewed claimed to “learn truly useful things” and “learn more in less time” from viewing social media, while only 25 percent of Generation Xers and Baby Boomers felt the same (The Value of Social Media). • “While it took radio and television 38 years and 13 years respectively to reach 50 million users, it took less than nine months for Facebook to reach 100 million users” (Patel, 2010). • Bottom line: The majority of college students rely on social media for information and view it as a useful tool for engaging them in academic topics. Table of Contents>>

6. Departmental Goals and University’s Mission It is important to understand how social media can enhance and align with the goals of your department and the mission of your university. Table of Contents>>

7. Goals and Mission Student Community Service Goals Eastern Illinois University Mission • Provides informational resources on community needs. • Assists student service organizations. • Connects student groups and individuals with agencies. • Connects the greater community and the university. • Offers consulting to strengthen community service-related programs. • Educates students about community service via workshops. • Conducts outreach with community agencies and student groups. • Eastern Illinois University is a public comprehensive university that offers superior, accessible undergraduate and graduate education. Students learn the methods and results of free and rigorous inquiry in the arts, humanities, sciences, and professions, guided by a faculty known for its excellence in teaching, research, creative activity, and service. The University community is committed to diversity and inclusion and fosters opportunities for student-faculty scholarship and applied learning experiences within a student-centered campus culture. Throughout their education, students refine their abilities to reason and to communicate clearly so as to become responsible citizens and leaders. Table of Contents>>

8. Social Media’s Connection to Goals and Mission Table of Contents>>

9. Social Media’s Connection to Goals and Mission Student Community Service Goals Eastern Illinois University Mission • Student Community Service strives to • “provide information” • “connect students” • “connects the greater community” • “educates students about community service” • “conducts outreach” • “Eastern Illinois University is a • public” • accessible” • creative activity” • committed to diversity” • applied learning experiences” • student-centered campus culture” Above are lists of characteristics taken from the Office’s goals and the University’s mission. All of which directly apply to and can be carried out through the implementation of social media. Table of Contents>>

10. Social Media’s Connection to Goals and Mission • One of the main functions of Student Community Service, provided as an informal description by the director, shows that the office “is to provide a clearinghouse in which volunteer opportunities can be matched with willing volunteers” • In this respect, social media’s connectedness once again shines. By using social media, the office provides a place for community organizations to both see the previous successes of the office and to make request for help in the future.

11. Implementing a Social Media Program Table of Contents>>

12. Let’s Begin As we get started, remember to select options that best suit your current situation, and remember that if you ever need to go back, just use the trail at the bottom of the slides. Table of Contents>>

13. What is your department’s starting point? • Our Department Is Starting with A Blank Slate • Our Department Already Has a Facebook Page Table of Contents>>

14. Our Department Is Starting with A Blank Slate Even though Student Community Service already has established a Facebook page, this section will provide your department with the necessary information to get to the same place as SCS. Table of Contents>>Blank:Starting Point>>

15. Blank Slate: General Information • If your department is starting with a blank slate, then we strongly recommend that you use many of the resources found throughout the internet that detail both how to start each type of social media and how to make your page or posts eye catching. • <<http://www.mahalo.com/how-to-use-facebook>> • <<http://www.ehow.com/videos-on_108_use-facebook.html>> Table of Contents>> Blank:Starting Point>>Blank:General>>

16. Blank Slate: Points of Consideration • When creating your first page remember to: • Keep it Simple • Use bullets when possible, instead of paragraphs • Be Engaging • Use attention getters like riddles, questions, trivia, and contests • Be Conversational • Use common terminology, well-known phrases, and appropriate humor Table of Contents>> Blank:Starting Point>>Blank:General>>Blank:Consideration

17. Blank Slate: Common Issues • We recommend that you avoid these common pitfalls that are very basic and that most student see as repetitive and discouraging: • Unappealing Visual Appearance • A mostly white page with lots of text will not attract people to return • Generic Use of Basic Functions • Only using statuses and photos will turn off your visitors • Overusing Status Updates to the Point of Irrelevancy • If a daily event occurs, your fans do not need a daily reminder. One time posts will gain more attention. Table of Contents>> Blank:Starting Point>>Blank:General>>Blank:Consideration>>Blank:Issues

18. Blank Slate: Next Step • Now that you have created a Facebook account that serves your basic needs, proceed to the next section to learn how you can take your single page to the next level of social media. Table of Contents>> Blank:Starting Point>>Blank:General>>Blank:Consideration>>Blank:Issues>>Blank:Next Step

19. Our Department Already Has A Facebook Page Table of Contents>>

20. Taking Your Page to the Next Level Advertisements Competitive Component Custom Tabs Campus360 • Table of Contents>> Page:Starting Point >>Page: Table

21. Advertisements • Many social networking cites allow organizations to target markets through advertisements along a top banner or side banner. If your department is able, it should look into utilizing this type of exact marketing. • The benefits include the fact that your advertisement can be low cost through a system that only generates a charge when someone clicks on it. Furthermore, your advertisement can target audiences that have already shown an interest in matters to which your department is related. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>

22. Competitive Component • As Facebook grows, more and more applications like surveys, horoscopes, and games are taking hold (Patel, 2010). • Facebook and Flash Pro offer the ability to make any game for an organization. • For Student Community Service, we suggest a game entitled “How Blue are You?” • In this game, points would be awarded for attending service events. • Weekly, Monthly, and Yearly top-point receivers recognized virtually. • Additionally, the game would have an interactive map component that allows the user s to build community’s similar to our own depending on the points they’ve received. • These components are sampled through Campus360 in later slides. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>

23. Custom Tabs: Step 1 • Step #1: Finding & Adding Static FBML App • Once you arrived at your page, use Facebook’s search box to search for the Static FBML app. This application will add a tab/box to your Official Facebook page which will allow you to render HTML or FBML (Facebook Markup Language) for enhanced Page customization. • Once you’ve arrived at the Static FBML Application page, click “Add to my Page” and then you’ll be prompted to select the page to which you’d like to add the application. • Once you’ve added it to your page, you should be able to see it in place. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>

24. Custom Tabs: Step 1 Photos • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>

25. Custom Tabs: Step 2 • Step #2: Managing FBML App • Once you added the app and check to see if it’s in place, you’ll want to venture back to your Official Facebook page and click the “Edit Page” link in the left-navigation. After that, you’ll want to click “Applications” from the left-menu of the ‘Edit Page’ section. • Find the FBML application, and click the “Go to Application” link. • You’ll now be taken to the area where you can edit your FBML tab. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>

26. Custom Tabs: Step 2 Photos • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>

27. Custom Tabs: Step 3 Photos • Step #3: Editing FBML App • You can now add your HTML or FBML code to the tab. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>

28. Campus360 • This company offers one of the most comprehensive partnerships between university departments and social media. • While many vendors exist, we took time to look into the specifics of Campus360 and in the next few slide, we preview the possibilities that can be had when using a service like theirs. • Intense use of social media is the ultimate goal and that use should allow your single fan page to become a student-focused and student-used site. • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>Page:360

29. Campus360 Photos • Table of Contents>> Page:Starting Point >>Page:Table>>Page:Ads>>Page:Comp>>Page:Tabs>>Page:360

30. Social Media Budgeting An important aspect of implementing such a plan will be funding the effort. Table of Contents>>

31. Budget • Technology • Membership Free • Advertisements $1/Click • Custom Tabs Free • Competitive Component $699 • Campus360 $11,000+ • Servicing • Student Worker Free/Hour • Administrator Roughly $15/Hour • Total • As you can see, implementing social media can be verycost effective, but free always has its limitations. To use some of Facebook’s more advanced features and make your social media one that students interactively use on a regular basis, a budget of close to $15,000 is necessary. Table of Contents>>

32. Social Media Implementation Difficulties Table of Contents>>

33. Social Media Implementation Difficulties • Policing • One common issue comes down to the policing of your page and of your name. Social media can spiral out of control very quickly and can be a place for petty disputes to occur and to become very hateful. Therefore, it is important to be hyper-vigilant about what is being said on your homepage, fan page, account home, and to what your name has been connected. Sometimes “hashtags” are purposely left out so that a person can continue to defame you without you knowing. • One way to combat this issue is to create for yourself, department, and school a Google Alert. A Google Alert is an automated search that will notify you when and if your specific criteria are used in the same post, article, or publication. Table of Contents>>

34. Social Media Implementation Difficulties • Relevancy • It is important to have a consistent look at the subjects being discussed, and it is just as important to make sure that you can effectively project your own goals/missions through the social media. • For example, if your department has a few static days , then it is important to make sure your updates do not simply continue to repeat the same information. If you don’t have something new and fresh to post, then don’t post at all. Table of Contents>>

35. References Table of Contents>>

36. References • Patel, L. (2010). THE RISE OF SOCIAL MEDIA. T+D, 64(7), 60-61. Retrieved from EBSCOhost. • The Value of Social Media. (2011). T+D, 65(1), 21. Retrieved from EBSCOhost. • University information: mission statement. (n.d.). Retrieved from http://www.eiu.edu/ about/mission.php Table of Contents>>