Writing business report-outline

1. Writing business report-outline Introduction: • Background: • new flavor • but sales declines • share-of-stomach at all-time low • What we’ve learned: • our customers’ input • 2 other companies’ experience • This recommendation: • consistent with customer input • addresses losing current and future customers • good upside • but manage risk (market test first)

2. Writing business report-outline Body of report/Discussion/Methods: • Information gathering/methods: • internal and competitive analyses • online customer surveys • in-person customer surveys • What we’ve learned: • about other companies’ new Asian products • what our customers think • what our current and potential customers are looking for • What would be involved in/needed for market test: • Where and when • marketing team • costs • timing

3. Writing business report-outline Conclusion: • Rationale for this recommendation: • declining market share • customers’ input • other companies’ experience • How we’d execute market test: • limited in time and markets • obtain feedback throughout test • What we need in order to implement: • team/people • money • time