Vice President of Marketing Job Description

1. Vice President of Marketing Job Description Vice President of MarketingPosition OverviewReporting to the Executive Vice President & Chief Marketing Officer, the Vice President ofMarketing is responsible for developing and executing a clearly defined marketing andcommunications strategy in a manner that supports consistent business growth andenhances brand equity and awareness. This position is responsible for planning, organizing,staffing, training, and managing all marketing functions to achieve the Company objectives ofsales, growth, profitability, and visibility while ensuring a consistent marketing message andposition consistent with the corporate direction.Responsibilities • Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations • Develop unique value propositions, business partnerships, category management, as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness • Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing and Internal Creative Services • Achieve targeted results and ensure timely and effective execution of marketing tactics and programs • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs • Conduct and analyze market research to determine competitiveness • Measure the effectiveness of the marketing department and implement improvements as required • Identify, interpret, and capitalize on marketing trends • Managing a multi-million dollar marketing budget • Coach, mentor, and raise the teams ability to deliver and exceed expectations while

2. creating opportunities for succession talent • Develop and prepare key messaging and presentation material for senior management • Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors • Work closely with Merchandising, Product Development, Sales and other Senior Executives to create demand and recognition for the Company and its productsJob Requirements • 15 years with 7 years in progressive Marketing roles at the senior management level • University degree or college diploma in business, MBA preferred • A track record of performance excellence meeting targets and objectives • Strong analytical, planning, forecasting and budgeting/financial skills • Excellent communication and negotiation skills • Possess a Marketing and customer service orientation • Respectful and outstanding leadership skills that motivates staff to exceed expectations • The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals • The ability to mange multiple, complex priorities within demanding timeframes • Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives creating opportunities for succession talent • Develop and prepare key messaging and presentation material for senior management • Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors • Work closely with Merchandising, Product Development, Sales and other Senior Executives to create demand and recognition for the Company and its productsJob Requirements • 15 years with 7 years in progressive Marketing roles at the senior management level • University degree or college diploma in business, MBA preferred • A track record of performance excellence meeting targets and objectives • Strong analytical, planning, forecasting and budgeting/financial skills • Excellent communication and negotiation skills • Possess a Marketing and customer service orientation • Respectful and outstanding leadership skills that motivates staff to exceed expectations • The ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals • The ability to mange multiple, complex priorities within demanding timeframes • Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives