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FAST FOOD NATION Ch 2 your t rusted friends

FAST FOOD NATION Ch 2 your t rusted friends. Ray Kroc Walt Disney Similarities Other. Ray Kroc. Quality, Service, Cleanliness, and Value (QSC and V) Sold milkshake mixers to the McDonald brothers Kroc bought business from McDonald brothers Funneled money for the Nixon campaign

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FAST FOOD NATION Ch 2 your t rusted friends

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  1. FAST FOOD NATION Ch 2 your trusted friends • Ray Kroc • Walt Disney • Similarities • Other

  2. Ray Kroc • Quality, Service, Cleanliness, and Value (QSC and V) • Sold milkshake mixers to the McDonald brothers • Kroc bought business from McDonald brothers • Funneled money for the Nixon campaign • McDonald’s Bill (less than minimum wage for employees 16 and 17 years old) • Major marketing during the Baby Boom • Bozo=Ronald (1963) fired for skinnier clown • Playlands (mini McDonald’s parks) • Promo—toys • Sales decrease because of complaints of food and service • McDonald’s sells more Coca-Cola (second hand) than any other place in the entire world

  3. Walt Disney • Assembly line • Working conditions not always fun • Strike • Called Screen Cartoonist Guild communists • HUAAC loved him • Cold War ads to calm the public (made fission seem fun) • Tomorrowland—science • Cruel experiments • Synergy

  4. similarities • McDonald’s museum, Disney parks • Dropped out of high school • Disney University, McDonald University • Not their own products • Masterful salesmen • Children • Lied in 1917 about age to enter the Red Cross • Letter to request restaurant in park, Disney accepted but Kroc then declined (made up) • Darwinism • Magic • Hollywood=Fast food • Disney and McDonald’s 10 year marketing contract • “Happy Meal at the Happiest Place on Earth” • “Only McDonald’s makes it easy to get a bit of Disney magic”

  5. other • Nixons visit McDonald’s and love it • Wernher von Braun—Nazi (worked with Disney) • Children recognize logos before their name • Pester Power • Children’s Online Privacy Protection Act • $3 billion on TV ads for children • 1st ads in schools—Colorado District 11 • Law to attend school and pay to look at ads (many upset) • Dan DeRose—Minor League Football system 1991 (most money raised through ads) • Fast Food ads on Channel One

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