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Lessons From the 90's

Lessons From the 90's. What We Believed Then and Why it Matters Now . Brief Bio. From 1989-1999 worked on AAA titles In 1999 -2011 took a break from games I n 2011 revived by Playdom. How Different Can It Be?. How different can it be?. File Sharing. …now. How different can it be?.

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Lessons From the 90's

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  1. Lessons From the 90's What We Believed Then and Why it Matters Now

  2. Brief Bio • From 1989-1999 worked on AAA titles • In 1999 -2011 took a break from games • In 2011 revived by Playdom

  3. How Different Can It Be?

  4. How different can it be? File Sharing …now

  5. How different can it be? File Sharing …then

  6. How different can it be? Communication email …now

  7. How different can it be? Communication email …then

  8. How different can it be? Target Audience …now

  9. How different can it be? Target Audience …then

  10. …. the Interview So… have you fought any imperials lately? I’ve been.. away What makes you think you can fight imperials in today’s rebellion? I was fighting imperials when you were a tadpole. I know how to fight imperials

  11. rules that still work(aka fighting imperials101) • There are lessons that we can draw from making games in the 90’s that serve us well today • Because of the differences in market and environment perhaps they are durable

  12. Lessons We Can Learn: • Lesson 1: be earnest; love your audience; love your characters

  13. be earnest; love your audience; love your characters • Examples Outside of Games: • (US) Advertising • Politics • And any other kind of confidence game So much of movie acting is in … loving your characters. I try to know them, and with that intimacy comes love. And now, I love Voldemort. Ralph Fiennes

  14. Lessons We Can Learn: • Lesson 2: a clear story

  15. a clear story • It takes seven seconds for us to judge another person when we first meet them. • Most healthy teenagers and adults are unable to sustain attention on one thing for more than about 20 minutes at a time

  16. Lessons We Can Learn: Lesson 3: size matters size matters!

  17. size matters • With floppies, size meant cost of goods • CDs and DVDs, size management went out the window • Now, size matters again both in loading time and server processor cycles

  18. Lessons we can learn: • Lesson 4: the theater of the mind is alive and well

  19. theater of the mind Love story? Chinese New Year?

  20. theater of the mind "If a writer of prose knows enough about what he is writing about he may omit things that he knows and the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them. The dignity of movement of an iceberg is due to only one-eighth of it being above water." - Death In the Afternoon, Hemingway

  21. Lessons we can learn: • Lesson 5: understand need versus want and what risk of originality you can afford

  22. Originality Risk: Want vs Need Want: to desire more of something that exists Need: to crave something that does not yet exist Jose Ortega Y Gasset Some Lessons in Metaphysics

  23. Originality Risk: Your Decision • A sequel to a movie, a second episode of a show or playing a game “from an established genre”, are fulfilling a ‘wants’ • The majority of economic activity is ‘want’ fulfilling • There is an established desire for it, as long as you can recreate or slightly improve on the status quo – society is set up for this • ‘Needs’ are tricky/risky because there is no roadmap • No guarantee that people share your need • Some original games can be a runaway success, start a new genre, create new wants • In the end, you make the money off of the ‘want’ – maybe you arrived there from a ‘need’, but it’s the ‘want that paid off

  24. One of the newest things I had to learn Casual gamers are like hardcore gamers but they wont put up with your bullshit

  25. Conclusion Thank you for putting up with my B***t Q&A Additional Questions and Comments? dmcclure@playdom.com

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