Membership Growth Our Future Presentation by John Gomes RIMC

1. Membership Growth Our Future Presentation by John Gomes RIMC

2. Key Messages • The need for Rotary Humanitarian Service is expanding exponentially • Our numbers are not meeting this need • Address the challenge • Success will depend on: • Re-energizing ‘moribund’ clubs • Strategizing for recruitment, extension and retention

3. Alarming statistics show a need for Rotary to escalate Service to Humanity… Crime Child abuse and rape Abuse and violence of women 6 Million HIV + Positive in Southern Africa Hunger & Starvation ! Street Children / Orphans 40% Unemployment Illiteracy Drugs in School Plastic shacks NOHOPE ! 200 per day die of Malaria

4. The need increases – we do not : except for odd blips, we are in steady decline

5. Especially serious is the loss of members who have been in Rotary fewer than 3 years 18% 20% 10+ years <1 year 1-2 years 14% 5-10 years 18% 2-3 years 3-5 years 10% 20% We lose 42% of new members within 3 years of membership

6. The reasons for termination are not all are beyond our control Business Transfer Disinterest Moved Attendance No Reason Given Business Pressure Health/ Personal Other Deceased

7. This threatens our ability to meet Humanitarian needs: the gap is growing Humanitarian Needs GAP Membership

8. Growth Take Action Trigger Point Business as Usual Ignore We are at a critical stage: What is our future?

9. For Rotary to remain relevant, we must increase, revive… • This implies: • Invigorating our clubs - Boom- Boom ! • Attracting and Retaining quality members • Adopting the appropriate strategy.

10. Your team has to revitalize the club and .., • Develop a vision - a purpose for the club – formulate its identity • Find meaningful hands-on community service projects • Don’t try to be all things to all people – be focused • Keep the all in the club active

11. You have to • Attract top speakers, on topics of interest • Provide good programmes & deal with meals • Communicate • Be fun • Do fun • Have fun Your club is either growing or …dying ! Make the difference.

12. ORGANIZE and ASSIGNRESPONSIBILITIES to attract and retain members Membership Growth Recruitment Retention

13. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Target segments of society • Monitor progress • Recognize performance

14. Organize to make it happen Membership Growth Recruitment Retention • Assign responsibility • Analyze losses • Set objectives • Appoint mentors • Recommend club initiatives • Build programmes around new members • Assign responsibility • Set objectives • Develop strategies • Prepare action plans • Offer incentives • Target segments of society • Monitor progress • Recognize/reward performance

15. Recruitment Retention Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Inform About Rotary Induct into Rotary Suite of Resources Bring in and Bond a DEDICATED ROTARIAN Retention begins when the member is inducted into the club

16. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Classification survey • Business and professional leaders • Community trends • Colleagues • Appointment notices • Walk the streets • Yellow pages • Chamber of Commerce • T.R.F. Alumni

17. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • “ABC’s” of Rotary • Invite as guest • Meet with other Rotarians • Why join Rotary (20 reasons) • “Why I joined Rotary” • “Why am I still a member” • Discuss club projects • T.R.F. • High ethical standards • Community representation

18. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Inform About Rotary Identify prospective members Induct into Rotary • A dignified ceremony • Invite spouse and family • Invite business/ professional associates • Spell out the meaning of Rotary and its obligations • Present with • “4 Way Test • Object of Rotary • Make it a memorable event

19. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Assign mentor • Assign to Reception • Appoint to a committee • Delegate to Conference • Attend Board meeting • Participate in Fellowship • ‘My Job’ talk

20. An integrated strategy to create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Identify prospective members Induct into Rotary Inform About Rotary • New member’s orientation • Fireside Chats • Host Youth Exchange student • Attend:- • District Conference/Assembly • Foundation seminar • Other Rotary Clubs

21. Create a dedicated Rotarian Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members • Accomplish a major community project • Appoint to District Committee • Select for special project

22. Draw on extensive resources available to you • District membership team

23. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • Mentoring Worksheet • Membership Survey

24. Drawing throughout on extensive resources available to you • District membership team • R.I. materials • Membership Recruitment Ideas • 10 Easy Ways to Attract and Retain • A Guide to Membership Retention • Club Inventory • Strategies for Member Education • STAR • Mentoring Worksheet • Membership Survey • www.rotary.org/membership • Materials for download

25. It implies: • Changing our style Addressing the humanitarian needs of the 21st century requires committed Rotarians. • Cherishing new members • Listening to members • Responding to community needs This is the real challenge of membership growth