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Achieving Membership Growth. Preparing an Action Plan Adapted from a presentation by Past Governor Ron Denham R.I.M.C. Canada. Key Messages. The traditional approach to Membership Development has failed to deliver results; a new approach is needed
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Achieving Membership Growth Preparing an Action Plan Adapted from a presentation by Past Governor Ron Denham R.I.M.C. Canada
Key Messages • The traditional approach to Membership Development has failed to deliver results; a new approach is needed • The key to successful growth lies in preparing and executing an effective Action Plan
Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members Impacting The Community The Context
Inputs Activities Results Key Elements of an Action Plan
Examples of Inputs • People • Money • Materials • Information • Energy • Knowledge
Examples of Activities • Assign responsibility • Set deadlines • Carry out tasks • Report back • Collect information • Analyze information • Identify options • Select the “best” • Define the tasks
Examples of Results • New Members • 100% Retention rate • New club formed in the district
How would you develop an action plan to reach a personal or professional goal? Question:
Example – The Process • What did you want to achieve? • How did you go about it? • Did you get the results you expected, when you expected? • If no, what did you do about it?
Considerations • State the results you wish to achieve • Look at different methods of proceeding • Assess, evaluate, choose • Draw up a list of tasks • Set time line • Commit — start work
Inputs • Club/ District goals • Approval and Commitment of Club
Activities • Select strategy • Prepare the Action Plan • Proceed with the plan • Induct
Results • Review and Evaluate Results • Revise, Implement, Repeat
Important Steps • What are your club/district goals? • How do we get buy-in from the club(s)? • Select the Strategy • Preparing the Action Plan - Membership Committee • Induct • Review and Evaluate Results • Revise, Implement, Repeat
Get buy-in from Club and Membership Committee • Review present situation • Have committee propose strategies • Identify roadblocks If we continue to do what we’ve always done, we’ll continue to get the same results
Membership Retention Prepare, manage a similar process