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How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500. 5 steps to a successful website. How does Google know what a page is about?. It reads and understands the information in key areas of the page i.e Keywords / Key phrases.
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How to be successful online by Robert Faulkner rob@datadial.net www.datadial.net 020 8600 0500
How does Google know what a page is about? It reads and understands the information in key areas of the page i.e Keywords / Key phrases
On Page Optimisation URLs Page Titles Page Headings H1 and H2 Image Filenames Body Text Image Alt Attributes Bold and Italic Text Lo Mismo A man about to cut the head off a sodier with an axe
Design This site is easy to use…. This company is easy to work with…. ..Oh, and there’s an offer… I will buy from this company
How do search engines rank a page? Links The number and quality of links pointing to a page tells a search engine how important thatpage is.
Why would I link to your site? Because you’ve got something that I want to recommend to others i.e. Great content
So Great content Traffic Rankings Links
How to participateHi, Hello, Howdy, Wotcha, G'day mate – There are plenty of ways of starting a conversation, and it's the same Online.
Social Media in the boardroom Yeah, Social Media, we’ll have a bit of that
Resources • Google keyword tool • Google analytics • Dell social media guide • Reputation management • Datadial blog • SEO Browser • Did you know?