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The Presentation Session

The Presentation Session. Welcome To . Presented By:. Md. Tariqul Islam ID . No. :20133103 Batch: 7 th Program: EMBA Jahangirnagar University. Topic . Marketing Communication Mix of . What is marketing communication & communication mix

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The Presentation Session

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Presentation Transcript

  1. The Presentation Session Welcome To

  2. Presented By: Md. Tariqul Islam ID. No. :20133103 Batch: 7th Program: EMBA Jahangirnagar University

  3. Topic Marketing Communication Mix of

  4. What is marketing communication & communication mix • Several tools of marketing communication mix • Overview of Clemon • Clemon’s Using tools to communicate targeted customer Area Covered

  5. Marketing Communication • How can we communicate with actual customer and prospect

  6. Objectives of marketing communication • To communicate targeted customer within least time • To earn customer attention • To convert prospect into actual customer • To retain existing customer for long term

  7. Marketing Communication Mix

  8. Clemon • CLEMON- renowned clear drink Brand of Bangladesh. • Owned by Akij Food & Beverage Ltd. (Unit of Akij group) • Distinguished as the clear lemon drink in the country. • Launch October 2007

  9. Targeted customer

  10. Students of school, college and university and other young generation

  11. Clemon's using marketing communication tools Almost 8 tools are used Advertising Sales Promotion Events and Experiences Public relations and publicity Interactive marketing Word of mouth Direct marketing Personal selling

  12. Advertising

  13. Advertising (cont..) • Press Media: Dailies, weeklies, magazines (English and Bengali). like, Prothom-alo, Daily Star, Anondo-alo etc. Example

  14. Advertising(Cont.) • Internet: • Facebook fan page, • bdnews24. • banglanews 24, • websites adds

  15. Sales Promotion • Short term incentives • Encourage retailers and customers • Aim is to increase sales

  16. Sales Promotion(cont..) • Shelf Display allowance • Sales target • Participates countrywide various Trade fair • Distribute free clemon among school students • Example

  17. Events and Experiences • It’s a very important tool to reach our Target customer easily. • Targeted customer feels for our products for long time because of real life experience. • Organize different events and activations over the year.

  18. Events and experiences (cont..) • Separate clemon sports department for Targeted customer • Clemon Indoor Uni Cricket Example

  19. Clemon Mega Beach & Cycling Carnival

  20. Clemon Learn Surfacing • sponsorship of cricket academy

  21. Clemon Moments of Freshness (online activation)

  22. Other Events • Clemon T20 cricket • Clemon City curnival • Clemon live concert

  23. Public relations and publicity • Maintaining a profitable relationship with the stakeholders. • We do it by mentioned tools. • Advertising in Company magazine • Jointly arranges event and activation • Charitable donation

  24. Interacting Marketing • Promote product by increasing social awareness • CSR Campaign (during Eid-ul-Azha)

  25. Word of mouth • To create buzz via different innovation like Indoor Cricket, • Facebook campaign: be the lucky liker, moments of freshness • With this tools one customer passes our information to others

  26. Personal Marketing • Uses Website and FB fan page to communicate directly

  27. Personal selling • Giving Sample • Hotline phone number for taking order in party season • (winter Picnic, various party) • Provide home delivery 01755512545

  28. THANK YOU ALL FOR ATTENDING THIS SEASSON

  29. Question Hour

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