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Innovative Delivery. Mascot Abuse July 10, 2003. ‘Woman Hit by Bat in Sausage Race’. ‘You don't hit the racing sausage with the bat’. ‘Simon's brat-like act against 'sausage' leaves a bad taste’. ‘Pirates‘Simon suspended three games’. Public Service Announcement (PSA) 15 or 30 seconds
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Mascot Abuse July 10, 2003 ‘Woman Hit by Bat in Sausage Race’ ‘You don't hit the racing sausage with the bat’ ‘Simon's brat-like act against 'sausage' leaves a bad taste’ ‘Pirates‘Simon suspended three games’
Public Service Announcement (PSA) • 15 or 30 seconds • Needed format • Theatres, television Ideas? • Real life scenarios • Meetings • Sci-Fi themes • TV/Film take-offs • Public Comments
Grab Your Audience • Put yourself in the shoes of the uninformed • Find your best local media sources • Be brief; use keywords • Compelling images: weed impact shots, before and after shots, just plain silly shots • Maintain your sense of humor at all times • Present it as a package – have a logo, giveaways, and technical brochures with photos etc. The S.W.A.M.P. Project (360) 354-3990
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