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Le repositionnement du Club Med

Le repositionnement du Club Med. Diversification et repositionnement du Club. Tournant decisif en 2002 N ouveaux publics Classement 3-5 T ridents I nidividualisation du séjour A ll inclusive. Conséquences et projection. Nouvelles clientèles

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Le repositionnement du Club Med

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  1. Le repositionnement du Club Med

  2. Diversification et repositionnement du Club • Tournant decisif en 2002 • Nouveaux publics • Classement 3-5 Tridents • Inidividualisation du séjour • All inclusive

  3. Conséquences et projection Nouvelles clientèles Rénovation des infrastructures, nouvelles activités … Réactions de la clientèle Perte de clientèle Meilleure rentabilité

  4. Promotion Marketing Publicité Club Med 1990

  5. Application au tourisme helvétique

  6. Sources: http://www.comanalysis.ch/Images/PUBLICATIONS/PUBLICATION73/Verbe_ClubMedgd.jp http://www.wisibility.com/wisi/images/2007/juin/club-med.jpg http://www.swisspassions.com/images/stories/Vaud/hebergement/Clubmed/vsoc_g107_003.jpg http://www.dailymotion.com/video/xa9t6h_pub-club-med-le-bonheur-si-je-veux_travel

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