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ISM-CV Board Meeting. November 11, 2011 Pinehurst, NC. ISM-CV Board Meeting Membership Committee Report. ISM-CV Membership Committee Report Mission Statement The Mission of the Membership Committee is to work on behalf of the Affiliate and Chapters to enhance membership by:
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ISM-CV Board Meeting November 11, 2011 Pinehurst, NC ISM-CV Board Meeting Membership Committee Report
ISM-CV Membership Committee Report Mission Statement The Mission of the Membership Committee is to work on behalf of the Affiliate and Chapters to enhance membership by: - Communicating value to current members - Promoting value to potential new members - Analyzing membership data to determine trends and identify growth opportunities - Reporting meaningful data to Affiliate and Chapter Board members in order to develop action plans for retention and growth
ISM-CV Membership Committee Report Chapter Distribution Profile * Dormant Chapters
ISM-CV Membership Committee Report Seven-Year Growth Trend +7%
ISM-CV Membership Committee Report National and Affiliate 5-Year Comparison +3.2%
ISM-CV Membership Committee Report Action Plan for Growth • Establish and Energize Membership Committee • Central Office (Susan and Kathy) • Membership Chairs from ISM-CV Chapters • Additional Chapter members with committee experience • Conduct regular Conference Calls with Chapters (Quarterly) • Connect/Collaborate with growing Affiliates outside of ISM-CV • Produce and distribute collateral marketing materials focused on the value of membership for Affiliate and Chapter use • Produce PowerPoint presentation for websites & meetings
ISM-CV Membership Committee Report Action Plan for Growth • Develop target lists for our Affiliate area • Expired members • Chapter level members • ISM Direct and Corporate members • ISM-CV member employers • Colleges and Universities • Implement One-to-One member communication plan • New members • Current members • Potential members • Get CREATIVE • Brainstorming sessions • Member Incentive Programs • Positive Publicity