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This report explores the impact of media sources and products on global culture, discussing the rise of citizen journalism, the decline of mass media, and the role of communications technology in shaping our world. It examines key historical events, such as the London tube bombings and the Arab Spring, that demonstrate the power of everyday citizens in setting the agenda for news and information. The report also highlights the role of social media and personal reporting devices in documenting and sharing important moments.
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How We Media makes histor y dale peskin dale@wemedia.com #dalepeskin
[1995] NDN-Rand scenarios for y2010 • Society fragments • Internet creates universal community • Communications tech shapes global culture • Media sources and products proliferate • Everyone is a reporter • Mass media declines
[2003] We Media report Everyday citizens set the agenda for news and information.
Sri Lanka tsunami 26 December 2004 The technology of common sense Tourist photos and videos Mobile phones and cameras
London tube bombings 7 July 2005 The personal reporting device Mobile phone photography
London tube bombings 7 July 2005 Virginia Tech shooting 16 April 2007 “My friends could be dead” Personal video, Twitter The personal reporting device Mobile phone photography
Chengdu, China earthquake 12 May 2008 Documenting the moment and beyond Personal video, social media (Weibo)
Haiti earthquake 12 January 2010 Humantarian relief ($10m) Internet donations & Text Haiti 90999
Arab Spring: Tunisia, Libya, Egypt, Yemen, Syria, Bahrain 8 December 2010 Organizing and communicating the revolution Mobile phones, You Tube and social media
Pakistan 2 May 2011 (World Press Freedom Day) The Tweets heard round the world IT consultant Sohaid Athar near bin Laden compound
Africa & U.S. 5 March 2012 Invisible Children awareness campaign You Tube: 94 million views Vimeo: 16.6 million views
Gaza 9 March 2012 The Social Media War Twitter
#gazanetworked journalism Bloggers, retweeters Followers Partisans NETIZENS SOURCES AFFILIATED JOURNALISTS Advocates Curated media audience
The personal technocracy tekhne(skill) kratos(power)
MAKING EVERY VOICE COUNT not just what tech does, but what people do
CONSILIENCE the unity of knowledge
WE MEDI A dale@wemedia.com