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PROPAGANDA

Delve into the origins, characteristics, and strategies of propaganda in mass media. Learn the differences between education and propaganda, and explore the various models and techniques used. Discover the three types of political culture and their implications.

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PROPAGANDA

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  1. PROPAGANDA FAKULTAS ILMU KMUNIKASI UNIVERSITAS GUNADARMA

  2. Propaganda How it sounds? Source: Black, Jay. 2001. Semantics and Ethics of Propaganda. Journal of Mass Media Ethics, 16(2&3), 121–137

  3. The Early Stage of Propaganda In 1622, Vatican (Pope Gregory XV) established the Congregatio de Propaganda Fide

  4. Classic Definitions • Lasswell wrote, is “the control of opinion by significant symbols, or, so to speak, more concretely and less accurately, by stories, rumors, reports, pictures, and other forms of social communications” (1927, p. 627). • in 1842 W. T. Brande, propaganda is something “applied to modern political language as a term of reproach to secret associations for the spread of opinions and principles which are viewed by most governments with horror and aversion”

  5. Education VS Propaganda Education aims at independence of judgment.Propaganda offers ready- made opinions for the unthinking herd. Education and propaganda are directly opposed both in aim and method. The educator aims at a slow process of development; the propagandist, at quick results. The educator tries to tell people how to think; the propagandist, what to think. The educator strives to develop individual responsibility; the propagandist, mass effects. The educator fails unless he achieves an open mind; the propagandist unless he achieves a closed mind. (Everett Martin, 1929. p. 145)

  6. Propaganda in Mass Media Who says what to whom via which channels with what effects? (lasswell, 1927)

  7. NAZI PROPAGANDA

  8. The Characteristics of Propaganda (Uudelepp, 2008)

  9. Model of Contemporary Propaganda, (Uudelepp, 2005)

  10. Strategy of Propaganda • Name Calling • Glittering Generalities • Transfer • Testimonial • Plain Folks • Card Stacking • Bandwagon

  11. 1 Propaganda Bases, Instruments and Techniques

  12. 2 Propaganda Bases, Instruments and Techniques

  13. 3 Propaganda Bases, Instruments and Techniques

  14. BudayaPolitik Tingkahlakuindividudanorientasiterhadapkehidupanpolitik yang dihayatiolehparaanggotasuatusistempolitik. Budaya yang melekatpadaindividuataumasyarakatakanmemberikanorientasiumumdalamdiriinidividutersebutuntukmenentukansikappolitik (Mendukung, apati, tidakpeduli,dll)

  15. TipeBudayaPolitik

  16. BudayaPolitikParokial • CenderungbersifatTradisional • OrientasipeminatanTerbataspadawilayah • Tidaktertarikpadaobyek-obyekpolitik yang lebihluasbahkantidaksecaraholistik. • Pemusatankekuasaandankewenanganlebihterasabagimasyarakat. • Apatis; • Pengetahuan politik rendah; • kesadarandalamberpolitikrendah; • Tidakpedulidanmenarikdiri dari kehidupanpolitik.

  17. BudayaPolitikKaula • Berorientasipadakeseluruhansistemhinggaoutputnya, • Tetapiberorientasilemahdalammerefleksikandirinyasebagaiaktorpolitikaktif. • Sangatpasifdalamsirkulasisistempolitik • Memilikipengetahuandalambidang politik yangcukup • Partisipasi politik minim • Kesadarandalamberpolitikrendah.

  18. BudayaPolitikPartisipan • Berperanaktifdalamsistempolitik • Berorientasipadakeseluruhansistem • Pengetahuantentangpolitktinggi; • kesadarandalamberpolitiktinggi; • Partisipasidalamberpolitik aktif; • Kontrol Politik aktif.

  19. Referensi • Brian Mcnair. (2011). An Introduction to Political Communication. Routledge. London & New York. • Dan Nimmo. (2011). KomunikasiPolitik; Komunikator, Pesan, dan Media (terjemahan). Pengantar; JalaluddinRakhmat. PT. RemajaRosdakarya. Bandung. • Henry Subiakto& Rahmah Ida. (2012). KomunikasiPolitik,Media,danDemokrasi. KencanaPrenada Media Grup.Jakarta. • Prof.HafiedCanggara.(2011). KomunikasiPolitik; Konsep, TeoridanStrategi. Rajawali Pers. • Richard West & Lynn H.Turner. (2008). PengantarTeoriKomunikasi; AnalisisdanAplikasi. Terjemahan. SalembaHumanika.Jakarta.

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