MOSHITO MUSIC CONFERENCE & EXHIBITION 2 nd September - Museum Africa The SABC PBS Radio Year In Review Thami Ntent

1. MOSHITO MUSIC CONFERENCE & EXHIBITION 2nd September - Museum Africa The SABC PBS Radio Year In Review Thami Ntenteni: Head of PBS Radio

2. TABLE OF CONTENTS • Key strategic pillars informing the PBS Radio Mandate • Key deliveries to-date • Changing Media Landscape • PBS Radio Content Breakdown • 2010 FIFA Soccer World Cup • Way Forward

3. PBS RADIOSTRATEGIC PILLARS BROADCASTING FOR TOTAL CITIZEN EMPOWERMENT Quality and Relevant PBS Content (Thematic Approach) PEOPLE OPERATIONS FUNDING TECHNOLOGY GOVERNANCE CORPORATE GOALS REGULATORY FRAMEWORK: ICASA Licence Conditions LEGISLATIVE FRAMEWORK: Broadcasting Act, ECA, and other CONSTITUTION: Bill of Rights

4. BUILDING BLOCKS FOR SABC STRATEGY • Corporate Goals • Organisational Values • Conversations & Partnerships • Building a Common Future • Restoring Dignity • Strategic Pillars • People • Operations • Funding • Technology • Corporate Governance Inform strategic objective of Total Citizen Empowerment Inform the key goals and objectives within the current performance management framework

5. BROADCASTING ACT • As per the Charter the SABC, as a public broadcaster, in pursuit of its objectives and in the exercise of its powers, enjoys freedom of expression and journalistic , creative and programming independence as enshrined in the Constitution. • The SABC must encourage the development of South African expression by providing, in the SA official languages, a wide variety of programming that: • Reflects South African attitudes, opinions, ideas, values and artistic creativity; • Displays South African talent in education and entertainment content; • Offers a plurality of views and a variety of news, information and analysis from a South African point of view; • Advances the national and public interest • The Public Service must, inter alia: • Reflects both the unity and diverse cultural and multilingual nature of SA and all its cultures and regions to audiences; • Enrich the cultural heritage of SA by providing support for traditional and contemporary artistic expression

6. PBS RADIOPOSITIONING STATEMENT CORPORATE VISION • Broadcasting for Total Citizen Empowerment. Divisional Ethos • Championing the right to TOTAL CITIZEN EMPOWERMENT, by delivering • Public Broadcasting Service mandate in order to accelerate • the transformation of South Africa into a winning nation. Divisional Mission • Broadcasting content that informs, educates, entertains and inspires • the public through innovative, authentic and transformative • programming which seeks to restore the dignity of the • South African citizenry and facilitate the ideals of nationhood.

7. CHALLENGES OF THE CHANGING MEDIA LANDSCAPE • The current funding model of the SABC is as follows (taken to the nearest decimal): • Commercial Advertising: 72% • Licence: 18% • Other Revenue : 3% • Government Grant : 7% • This funding model of the public service broadcaster compels the public broadcaster to combine its public service delivery with playing in the commercial space for revenue generation; this then exposes the SABC to the vicissitudes of the market • Due to the technological developments and the new business models there are blurring of lines between; fixed telecommunications, mobile communications, broadcasting and the Internet Protocol based communications • Three new primary radio licences will be awarded during the year 2010 to begin broadcasting in 2011 in Gauteng, Cape Town and Durban and surrounding areas • Digital technological platforms like DTT which is under testing and many others such as DAB, DAB+, DRM, Internet Radio, Satellite Radio, Visual Radio will contribute to further market segmentation and narrow-casting

8. CHALLENGES OF THE CHANGING MEDIA LANDSCAPE • The new public service broadcasting Bill is in parliament and may herald a new era: • The SABC may receive more funding from parliament • The SABC may be limited in the amount of advertising it can raise • Members of other broadcasting tiers (commercial and community) may apply for funding for public service programmes • Media consumption patterns are ever-changing requiring more and more different ways of reaching the listeners and viewers – introduction of new receivers and storage devices require radio or entertainment content to be on different platforms • Due to the different content storing devices consumers receiver what they want, when they want and through a receiver they want - mobile phone handsets have huge capacity for music downloads and audio-visual content • Through government intervention the cost of cell-phone rates is coming down and therefore encouraging more and more downloading of content to be competing with traditional media • According to http://link.wits.ac.zathere is a significant growth of Internet users reaching 5.3 million and broadband subscribers reaching 1.07 million , the broadband technology brings is huge capacity that enables the users to download large volumes of content

9. EXECUTIVE SUMMARY AUDIENCE PERFORMANCE • The consolidated PBS Radio shows a stable trend of 57% audience market share as per March to July SAARF RAMS from the 56.6% audience share according to SAARF RAMS January to June 2010 • TSL (Time Spent Listening) increased from a 19.88 to 20.00 • Six PBS radio stations are among the National Top Ten radio stations • There were mixed responses to the impact of 100% African music played on the PBS radio stations – a research has been commissioned to test the impact

10. PBS RADIO FORMAT DISCRIPTIONS EXAMPLE OF MOST PBS RADIO LICENCE CONDITIONS • Public Service division licence • Full spectrum service • Local Content as in: - the different genres - music in different music genres • Programming that reflects the diversity of South Africa religions • Reflect cultural and traditional needs • Programming that caters for diverse interests as in health and gender issues • Current Affairs and News stipulations • Children programming • Educational programming • Drama • IKB OTHER RADIO STATIONS • R2000, TRUFM, SAFM, CHANNEL AFRICA COMMUNITY RADIO LICENCE • XK FM

11. AIRTIME BREAKDOWN The airtime breakdown for the 15 PBS radio stations was as follows: •  Total broadcast hours for 15 radio stations: 131 400 hours • Total ICASA b/c period (05h00-23h00): 71 175 hours • Total hours for Mandate utilized during the fiscal: 53 638 hours • PBS Radio can confirm the use of an average of 75% of prime ICASA broadcast time towards spoken word content that delivers on the ICASA public service mandate and SABC corporate goals of nation building

12. ICASA BROADCAST TIME BREAKDOWN (05H00-23H00) During the ICASA B/C period in a year 75% of available time i.e. 53 638 hours is used towards spoken language and 25% is used towards music.

13. MUSIC v/s SPOKEN-WORD CONTENT ACROSS 24 HOURS • As per ICASA Licence conditions PBS Radio delivers an average of: • 58% Spoken Word content and • 42% Music content

14. ICASA MUSIC MANDATE QUOTA ICASA music quota: 40%/60% SA/International

15. 2009/10 FISCAL PBS RADIO DELIVERY Total hours per year: 23 073 hrs SA Music: 62% = 14 305 hrs International Music: 38% = 8 767 hrs PBS Radio delivered 62%/38% SA/International Music

16. 2010 CONTEXT PBS Radio programming was informed by the following: • Promoting Nation Building • Promoting Patriotism • Combating Racism • Combating Xenophobia • Promoting & Conservation of SA & African Heritage • Promoting FIFA Development Programme To this end it: • PBS Radio wanted to give the world cup patronage from abroad and “African Experience” • It was therefore decided that for the duration of the world cup PBS Radio stations would schedule and play 100% African music broken as 85% SA and 15% African and Africa Diaspora music

17. PBS RADIO MUSIC DELIVERY FROM 1 MAY – 31 JULY 2010 • During the period 1/5/2010 – 31/7/2010 PBS Radio delivered: • 94% SA music • 6% Africa music and • 0% International music

18. WAY FORWARD • PBS Radio decided to extend the 100% Waya Waya SA and African music to the end of September • The reason was based on the fact that SABC PBS radio stations have always upped the SA music quota for the month of September since it is Heritage Month • As part of being listener focused PBS Radio has commissioned research to gauge the impact of having played the 100% African music • This will be done by the internal Market Intelligence • The outcome thereof may influence the amount of SA music played currently on the different radio stations as an increase to the self-imposed internal quota of 60% SA music • The research may also throw light on the preferred music genres and the times when certain songs are being played

19. CONCLUSION • The world over is seized by intellectual debates on how public service broadcasting can preserve its pristine existence but remain relevant without assimilating commercial values both in programming and sustenance • PBS Radio is resolved to constantly increase the percentage of South African music on its platforms, as demonstrated the percentage is currently at 62% as against a target of 60% - the consolidated percentage of the radio stations can reach a target of 65% or even 70% • However, SABC PBS Radio also needs to ensure that in its programming content, both spoken-word and music, does take cognizance that South Africa is part of the “Global Village” and exposes the citizens to other cultures • As indicated above, the competitive arena is quite tough, we should therefore guard against good intentions being an antithesis of the desired effect – i.e. PBS Radio stations losing their audiences to competition

20. Thank You