Social Media 101

1. Social Media 101 by Nicole Pietromonaco Campbell @nicolepcampbell Facebook.com/nicolepcampbell

2. Social Media: Defined “Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Enabled by accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.” http://en.wikipedia.org/wiki/Social_media

3. 3 Rules of Social Media • Social media is all about enabling conversations among your audience. • You cannot control conversations with social media, but you can influence them. • Influence is the bedrock on which all relationships are built. http://prezi.com/xjetcvfh-chj/introduction-to-social-media/

4. Founded: July 2006 • More than 500 million users worldwide

5. “Twitter is a social networking and microblogging service that enables its users to send and read other messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets – this is knows as following and subscribers are known as followers.” http://en.wikipedia.org/wiki/Twitter

6. Rotary International: @rotary

7. Founded: 2004 • Over 1 billion users worldwide

8. Profile vs. Page • Facebook now has a tool to migrate your profile to a Page https://www.facebook.com/pages/create.php?migrate

9. New Timeline layout

10. Admin panel

11. Rotary presence

14. There are TONS of social networks out there

15. How can organizations like Rotary use social media? • Build relationships and interact with people • Promote mission, services and events to the public • Share photography and other media to show supporters more about your cause

16. Requirements • Effective social media marketing requires time and dedication to generating content • Never rely solely on automation

17. Come up with a strategy • Define your goal • Listen • Engage • Measure

18. Who is your audience? • Where are they? What do they like?

19. Best Practices • Make it a team effort • Keep your updates short and to the point • Be real • Personality is important. Talk like you would to a person.

20. Best Practices • Ask open ended questions

21. Best Practices • Promote your social channels on all marketing materials • Business cards, email signatures, eblasts, website • Share images that show staff and volunteers working with your organization, as well as those who benefit from that work

22. Best Practices • Encourage users to post their own content • Photos, video • Check social channels frequently • Respond as quickly as possible • Space out your updates

23. Follow other Rotary accounts • Follow everyone back that follows you

24. Upload an avatar photo that’s reflective of your club • Write something in your bio • Include your website

25. Talk about trending topics if relevant

26. Participate in #FollowFriday

27. Tweet from events

28. Retweet content that you find interesting

29. Desktop and web applications make using Twitter easy • Tweetdeck • Hootsuite

30. Like other Rotary pages • Visual content is best • Share compelling content

31. Create events so your fans can RSVP and share with their friends

32. Generally, best time to post is when fans are not at work

33. One to two posts daily

34. Length of posts – 1-40 characters is best

35. Additional Tools • Google Alerts

36. Resources • www.mashable.com • www.insidefacebook.com • www.socialfresh.com