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Wendy McClelland’s presentation at Social Media Day 2014

Wendy McClelland’s presentation at Social Media Day 2014. Breakout Session – Business and Social Media. www.WendyMcClelland.com. Why Choose Social?. The Most Popular Platforms. The Five Contemporary C’s. Content the creation of a steady stream of engaging and resonant content (message)

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Wendy McClelland’s presentation at Social Media Day 2014

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  1. Wendy McClelland’s presentation at Social Media Day 2014 Breakout Session – Business and Social Media www.WendyMcClelland.com

  2. Why Choose Social? #SMdayMR

  3. The Most Popular Platforms #SMdayMR

  4. The Five Contemporary C’s • Content • the creation of a steady stream of engaging and resonant content (message) • Community • The tribe you build online based on connecting with the audience you wish to attract (market) • Conversation • communicating with them in an ongoing conversation • Collaborating • Leveraging their insights, knowledge, desires and dreams • Conversion • and then converting them at the elusive moment of need #SMdayMR

  5. The Keys to Social Media Success…. 1. Identify your “ideal client” 2. Choose the social media platforms where they are 3. Develop a strategy to connect on each platform 4. Create and curate content that engages 5. Communicate consistently and regularly #SMdayMR

  6. The First Key to Social Media Success…. • Political Leanings • Health Habits • Family Structure • Social and Religious Views Identify your “ideal client” • Gender, age, geographic • Likes and interests • Education and Occupation • Shopping Habits #SMdayMR

  7. Create an Avatar of your Ideal Client – Something Visual • Shopper Sally • 35 – 45 years old • Employed full time • Has 2 children under 10 (who need childcare) • Likes to eat organic, fresh food • Vacations once a year to somewhere warm • Drives an SUV • Shops at big box stores for basics, and gourmet stores for food • Has one pet • Shops for bargains, but will splurge on favorite items Then make marketing decisions based on HER Profile! #SMdayMR

  8. Social Media Circle All your online efforts should drive traffic to the ONE platform YOU control – YOUR website. Pinterest Facebook Instagram Blogging LinkedIn Website Google+ Twitter YouTube #SMdayMR

  9. Your Website • Represents your brand • Is often the first place people find out about you • Should be more about YOUR CLIENTS than you • Make it easy to get around and find things • People usually look to the right side of a website first – so put the important tabs there (Blog) #SMdayMR

  10. Your Website • Should arouse interest so people want to explore and learn more • Have something that gets people onto your list (opt-in offer) • Is updated frequently so people have reason to return • Should be easy for YOU to update #SMdayMR

  11. Include links to your social media platforms Have an “opt in” offer to collect email addresses Have a link directly to your FB page so people can like it from your website #SMdayMR

  12. Who is on Facebook? • Is the LARGEST social media site in the English speaking world • Has over 1 BILLION monthly users • 55+ demographic has exploded (over 80% growth in the last 3 years) • Largest demographic is 25 – 35 • Women 53% - Men 47% • Average users are college educated – earn over $75K #SMdayMR

  13. Who’s on Twitter? • Younger demographic (average age 27) • More city dwellers use it than rural residents • Approximately 15% of people who earn $30K – $75K use it • 15% of women and 17% of men on social media use Twitter • Great for building buzz around and at events • The value is in the #hashtags #SMdayMR

  14. Who’s on LinkedIn? • Professionals, business owners and organizations • 27% of users are 30-49 years old, 24% are 50-64 • 38% have college degrees • 38% earn at least $74K • 24% online use LinkedIn, 19% of women • 94% of recruiters use LinkedIn to find new employees #SMdayMR

  15. Who is on YouTube? • 67% of 18 – 34 year olds use YouTube • 59% of 35 – 49 year olds use YouTube • 52% of 50 – 64 year olds use YouTube • reaches 48% of senior citizens who are online • reaches more U.S. adults aged 18–34 than any cable network #SMdayMR

  16. Who is on Pinterest? • Women are 4 times more likely than men to use Pinterest (33% vs. 8%) • 27% of users are 18 to 29 year olds • 24% of users are 30 to 49 year olds • Suburban respondents are more likely than urban respondents to use Pinterest (23% vs. 19%) • 30% of online sales are now driven by Pinterest #SMdayMR

  17. Who is on Instagram? • most popular among 18-29-year-olds (37% of users) • 30 to 49 year olds account for 18% of users • appeals more to urban (22%) and suburban (18%) than rural (6%) respondents #SMdayMR

  18. Hopefully you’ve found one SM platform that is right for your business….. If you’re feeling like you’d like to know more Vicki McLeod and I (the Social Chicks) offer: Customized in-house training Marketing strategy development Social Media management One to one business coaching You can email for more information anytime – wendy@wendymcclelland.com #SMdayMR

  19. /wendyweb50 /WendyJMcClelland ca.linkedin.com/in/wendymcclelland/ /WendyMcClelland /wendyweb47 WendyMcClelland.com wendy@wendymcclelland.com

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