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Successful Case

Successful Case. Partner: GREECE Business: KORRES. KORRES STORY. • the oldest Homeopathic pharmacy in Greece • 1996_ start up of the company • herbal products • mild approach , in line with homeopathy. KORRES VALUES. • Naturally derived, top quality active ingredients

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Successful Case

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  1. Successful Case Partner: GREECE Business: KORRES

  2. KORRES STORY • •the oldest Homeopathic pharmacy in Greece • •1996_start up of the company • •herbal products • •mild approach, in line with homeopathy

  3. KORRES VALUES • • Naturally derived, top quality active ingredients • • Clinically tested effectiveness with no inflated promises • •Aesthetically pleasing • • Reasonably priced to enable every-day use

  4. BUSINESS UNITS & PARTNERSHIPS • 1. Natural products • •production plantbased in Athens • •strict quality controlaccording to the most demanding industry standards • •R&D andproduct formulationaccording to the company’s commitment to avoid harsh chemicals and to use instead well documented and top quality natural active ingredients in significant percentages • •end productsclinically tested for their safety and effectiveness • • Cooperation with the University of Athens, Faculty of Pharmacy, Department of Pharmacognosy in programs of Industrial Research concerning the herbs of the Greek flora • • Cooperation with the Chios Mastiha Growers Associationfor the development of products with Mastiha • 2. Homeopathic remedies • •the roots of the company • •specialisedproduction unit,in Ancient Epidavros in Argolida • •the only homeopathic laboratory in Greece, officially licensed by the National Organisation for Medicines

  5. KORRES INTERNATIONAL EXPANSION MILESTONES • •1999 LAFCO distributor USA. Listed Korres brand in selective Points of Sales in USA market • 2000 HARVEY NICHOLS UK listed Korres brand in newly developed “Beyond Beauty” section • 2001 Korres participated in COSMOPROF Trade Show in Bologna, Italy, resulting to distribution agreements with partners in Europe and Asia • 2003 Korres established first subsidiary, Korres Ltd UK First Korres stand alone store in London Chelsea • 2004 Korres established second subsidiary, Korres USA • 2 new Korres stand alone stores in Barcelona

  6. OUR PRESENCE IN GREECE AND WORLDWIDE • •Greece 5500 Pharmacies • •Worldwide: UK, USA, Germany, Spain, Austria, France, Italy, Netherlands,Cyprus, Singapore, Hong Kong, Malaysia, Philippines, Kuwait, Dubai, Australia, Belgium, Korea • •UK Korres first stand-alone Store, Harvey Nichols, Liberty, Selfridges, John Lewis Partnership, Jenners Edinburgh, Bentalls, selected Boots stores, Therapy for Men, www.miskis.com • • USA Henri Bendel’s NY, Fred Segal, 80 Sephora stores • • Germany Ludwig Beck, Apropos, Alsterhaus, KDW • • Spain Korres 2 stand-alone Stores, Barcelona • Netherlands De Bijenkorf, • Cyprus selected Pharmacies & beauty stores • • Austria Nana De Bary • •France Le Bon Marché, Sephora, La Samaritaine, Galeries Lafayette Printemps • •ItalySephora, Laguna, Boidi, Carmen, COIN pilot • • Singapore Tang’s Beauty Hall, OG People’s Park, Metro Paragon, NC Essentials, For You Cosmetics, SaSa • • Hong Kong Joyce Beauty • • Malaysia Parkson Grand • • Philippines Rustan’s • •Kuwait Villa Moda • • DubaiVilla Moda

  7. THREAT AND OPPORTUNITIES IN INTERNATION DEVELOPMENT • THREATS • Fierce competition from other global brands • Korres distribution in pharmacies different from international distribution structure • Due to international market size, high resources needed to establish the brand • OPPORTUNITIES • Korres brand well accepted in international trade • Natural cosmetics concept growing in developed markets

  8. SALES IN EUROS1996-2005

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