What is the Journey to Safety Excellence (JSE)?

2. What is the Journey to Safety Excellence (JSE)? • A public education campaign to convince companies to care about safety

3. Why a Campaign for the Journey to Safety Excellence? • Drive business leaders to change their behavior to become more committed to safety • Increase employee engagement in participating companies • Convince companies to move beyond compliance • Position NSC as the #1 resource for workplace safety and health

4. JSE Campaign vs NSC Membership • The campaign – “why” safety matters and what to expect from investing in it • The campaign – an outline of the “how” for safety, point users to NSC Membership offerings that provide “how-to” solution • Membership – Tools for the Journey to Safety Excellence and the “how-to”

5. JSE Overview • Major campaign components are: • Learn • Introduces basic safety concepts • Introduces the Journey to Safety Excellence (JSE) model • Measure • Performance measurement and benchmarking tools • Compare to industry averages • Pinpoint areas for safety improvement • Provide baseline metrics to assess improvement • Engage • Access new ideas, best practices and advice • Network with peers • Information delivered direct to registrants

6. Learn: Enhance Your Knowledge • Outlines elements needed to achieve safety excellence and why a leader should invest in safety • Suite of offerings: • webinars • white papers and articles • sample programs and policies • models • infographics • web content

7. Measure: JSE Tools • Self-assessment • Designed for a single individual to complete • Compares safety management system and practices against others • Employee perception survey • Micro version of the one of the NSC offerings • Designed for all employees at a single location to complete • Compare safety culture to others • Incident rate calculator • Designed to capture information contained in the company’s OSHA 300 log • Benchmark location against industry standards

8. Engage: Be Part of a Community • Designed for participation in a safety community • Ask questions of peers, get answers from a variety of reputable sources, share ideas of how a particular safety initiative worked for your company and interact with industry peers • Drive participation through: • an online networking group • blog • polling questions or surveys of others • social media • live online discussion groups

9. JSE Audience and Messages: “The Business Owner/Manager” Profile: Business owners or managers with little to no exposure to safety beyond insurance and compliance, with ability to make decisions on funding safety Messaging aimed at answering: • Why should I care about safety? • Why should I spend money on safety if I haven’t had any serious injuries? • If I did invest in safety, where should I start? • How much is it going to cost me and how long will it take? • How can NSC help me?

10. JSE Audience and Messages: “The Accidental Safety Manager” Profile: Those new to safety roles or with little to no formal safety training, looking to implement safety basics or take the next step beyond compliance Messaging aimed at answering: • What are some ideas that worked for other companies like mine? • How do I get started with a safety program? • How much work is this going to be? Can I do this myself? What will I get? • Does NSC have resources that fit my budget? • What tools does NSC offer that I can implement right away? • Does NSC have resources I can distribute to my employees? • Can NSC help me connect with others like me?

11. JSE Audience and Messages: “The Safety Professional” Profile: Those with formal education in safety and/or engineering, usually with a full-time safety position Messaging aimed at answering: • How can I adopt more leading indicators for safety measurement? • How does my location stack up against national benchmarks? • How do I get my safety ideas funded? • What is the best way to make the business case to my executive team? • Where can I connect with like-minded safety professionals? • Can NSC help me continue to learn about topics I am not familiar with? • Can NSC help me professionally with networking, mentoring, or career advancement?

12. JSE Audience and Messages: “The Established Safety Executive” Profile: Those with formal education in safety and/or engineering, serving in an executive role with ability to influence safety across their organization, with contractors and suppliers and in their safety networks Messaging aimed at answering: • What can I do to influence a higher level of safety performance in my organization? • How do I support the needs of my contractors/suppliers in their safety efforts? • How can I get recognition for my company’s safety performance? • What other companies work with NSC? Why? • In what ways can NSC help me associate my organization with safety excellence?

13. JSE Campaign: Key Messages • Safety is a key competitive business advantage • Every dollar invested in safety and health returns four to six dollars in benefits including: • Fewer injuries • Reduced operating expenses • Improved productivity • Lowered insurance and healthcare costs • Improved employee morale • No business is too small or too large to achieve benefits from investing in safety • Making safety an organizational priority need not be complex or costly • Following the law alone, does not create a safe environment • An organization benefits most by implementing a true safety culture • Work practices and processes improve with a safety program in place

14. JSE Channels • NSC Member companies • Chapters • Delegates and Divisions • Campbell Institute Charter Members • Trade groups and industry associations • Small Business Association/Administration • Insurance brokers and captives • Large company supply chains and contractors

15. JSE Outreach and Communication • NSC will raise awareness using a multimedia campaign that could include: • Website and social media • Video testimonials and customer stories • Spokesperson • Education series or forums • Email or direct mail • National multimedia press release • Traditional media outreach to trade press publications

16. JSE Campaign: Why NSC? • The National Safety Council - has been dedicated to preventing injuries and death for over 100 years • NSC understands safety excellence comes froma journey of continuous improvement and has defined key pillars for success • For a century, NSC has offered company leaders tools to make their Journey to Safety Excellence part of their business and culture • NSC provides expert help to assess an organization’s culture and systems, measure employee perceptions, address specific risks, and measure performance and progress

17. Milestones • Focus groups – completed July 2013 • Sponsorship – announcement in February 2014 • Campaign Launch – Congress, September 2014

18. JSE Campaign Sponsorship • Grainger, as lead sponsor, has committed to an investment of $750,000 over five years • Council contribution is $150,000 a year – still need to raise $1.3M • $355,000 needed to launch by next September • Approximately $1M needed across the remaining four years