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Communicate success

Communicate success. The key to successful community collaboration is effective communication. Dave Worsell Director, Government Solutions dave.worsell@govdelivery.com @ dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk. Version: March 2011.

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Communicate success

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  1. Communicate success The key to successful community collaboration is effective communication. Dave Worsell Director, Government Solutions dave.worsell@govdelivery.com @dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk Version: March 2011

  2. Digital Communication builds communities • Effective Communication is key to building a vibrant community • Successful online communities communicate well • Proactive in their approach • Build and maintain their audience • Use a multi-channel approach • Use “appropriate” channels for specific actions • Draw people back to the website

  3. To Engage Communities • Different channels for different audiences • What is right for one, not right for others • The key is tying them all together!!!!

  4. Use the most powerful communication channels EMAIL WEBSITE RSS SMS SOCIALMEDIA MOBILE TWITTER FACEBOOK NEWSLETTERS FLICKR BLOGS YOUTUBE

  5. DSA Case Study - Requirements... • Mission: Safer Driving for Life • To engage with drivers of all ages, types and experience. • Learner Drivers (17-25 year olds) • Cars • Bikes • HGV • Coaches • Driver Trainers (ADI’s) • Experienced drivers • Children / Schools

  6. DSA Case Study - Channels used... • DSA Direct • Websites (DfT, DirectGov, BusinessLink) • Email Alerts • eNewsletters (replaced “Dispatch” magazines) • Widgets • YouTube • Twitter • Facebook (Chief Driving Examiner)

  7. DSA Case Study - Outcomes... • Significantly higher levels of engagement… • Increased usage on the DSA and associated websites • 34k email subscribers to online content changes (growing quickly) • 16k YouTube Subscribers with 2.6 million channel views • Multiple Twitter channels - 3.5k followers and 8.4k by email digest • Chief Examiner now has a Facebook page (2,109 fans) • Estimated £250k cost savings per annum • Long term engagement

  8. Summary... • Invest in communications - technologies / tools / staff • Be proactive in your communication • Use multiple channels to engage the biggest audience • Cross-promote your channels to guide your audience • Ensure “community managers” understand the tools • Track, monitor and manage channels • Be prepared to adapt

  9. Questions... Dave Worsell Director, Government Solutions +44 207 993 5595 +44 7500 902 516 dave.worsell@govdelivery.com www.twitter.com/dworsell Connect:www.govdelivery.co.uk

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