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UNSATISFIED NEEDS

UNSATISFIED NEEDS. DESIRE. ABILITY. COMMUNICATE. EXCHANGE. Controllable factors . SOLVE. Marketing Problem. Tangible. Intangible. P roducts. Answer: A product is an item that satisfies a consumer demands. Question: What is a product?. Memorable, Distinctive and Positive.

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UNSATISFIED NEEDS

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  1. UNSATISFIED NEEDS DESIRE ABILITY COMMUNICATE EXCHANGE

  2. Controllable factors SOLVE Marketing Problem

  3. Tangible Intangible Products Answer: A product is an item that satisfies a consumer demands. Question: What is a product?

  4. Memorable, Distinctive and Positive Fit the product image Suggest the products benefit Important factors when selecting a team (brand) name Simple and Emotional No legal issue/Regulatory restrictions

  5. Ways to package a product VS

  6. Pricing

  7. Price penetration pricing strategy Bundle pricing strategy Pricing Odd-even pricing strategy

  8. Cost plus pricing strategy Pricing (continued..) 2.

  9. P l A C E

  10. *Kindly take note

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