German-Vietnam Business Link Consulting and Management for International Trade

1. German-Vietnam Business Link Consulting and Management for International Trade Performance Profile

2. Agenda • Company background • Mission statement • Product/Service • Marketing • Competition • Risks • Finance • Action plan

3. Company background • Low competitiveness of Vietnamese products in the world market • Lacking of innovative idea of Vietnamese entrepreneurs for entering world market • Lacking of adequate technologies as well as machineries, esp. from countries like Germany • Lacking of knowledge and experiences in export management Barrier of Vietnamese companies to export

4. Mission statement • Bring Vietnamese and German companies together thus they can reach each other

5. Objectives • Establishment a business platform for German and Vietnamese companies with innovative products • Add value to trade promotion between both countries

6. Products/Services • Conducting market analysis – potential, structure etc. • Searching for appropriate partner – own organisation, joint-ventures etc. • Analysing the sustainable partners from the business point of view – potential, human resource, finance etc. • Developing marketing and sale concepts • Technology brokering • Participation in negotiation of contracts • Management and monitoring the current business and contracts • Training

7. German customer Companies providing • Food processing machineries • Packaging technology and machineries for groceries • Environmental technologies • Fire protection equipments

8. Vietnamese customer Vietnamese companies in • Food processing sector • Textiles companies • Handicraft producers ! Only products with USP, esp. with competitive advantages like high quality, price and cultural value

9. Our company structure Office in HCMC Office in Hanoi Office in Vietnam Office in Germany BBI POK INNOWAY

10. Vietnamese house in Germany? German house in Vietnam?

11. Business strategy • Focus on small and medium-sized companies • Customers and need oriented • Alliance of consulting and customers management • Marketing of innovative products • Innovative services • Innovation of networking of associates (consultants, technicians/experts, customers)

12. Competition • Viet-Euro Beratunngsgesellschaft • Concetti • Management consulting Ltd • German House of GTZ

13. Risks • Entry barrier • Shortage of regular fees of clients • Lack of technical and technological knowledge

14. Risks analysis and control • Entry barrier –> Partnership • Shortage of regular fees of clients –> sign a contract with the detail articles. Periodically monitoring, periodically payment methods • Lack of technical and technological knowledge –> technical consultant network

15. Finance • Office in Vietnam (date of start-up 2004): 20.000 EURO • Financing plan for 1st year: 36.000 EURO • Office in Germany (date of start-up: 2005): 50.000 EURO • Financing plan for 2nd year: 60.000 EURO

16. Action plan • Identify the USP of Vietnamese companies • Identify business partner and establish the business contracts with some other consulting firms • Business plan finalization • Registration

17. Thank you for your support and your attention ! Nguyen Thi Thanh Tam 193 C1 Ba Trieu Hanoi, Vietnam Tel./fax: (84) 4 9741530 Email: gvb-link@netnam.vn