200 likes | 558 Views
Propaganda. The spreading of ideas to promote a certain cause or to damage an opposing cause. Bandwagon. Persuading people to do something by letting them know others are doing it. . Transfer. Using the names or pictures of famous people, but not direct quotations. . Repetition.
E N D
Propaganda The spreading of ideas to promote a certain cause or to damage an opposing cause.
Bandwagon • Persuading people to do something by letting them know others are doing it.
Transfer • Using the names or pictures of famous people, but not direct quotations.
Repetition • The product name is repeated at least four times.
Emotional words • Words that will make people feel strongly about someone or something.
Testimonial • Using the words of a famous person to persuade.
Card Stacking • “Stacking” statistics in favor of an idea or product.
What about today? • Do we use propaganda in our world today? • Is it used to make us do, want, or buy something?
Bandwagon http://www.esm.psu.edu/Faculty/Gray/graphics/movies/hamilton_morris_m480.mov
Actual unretouched photos. Actual results will vary. "I think Proactiv is a great product and it helps people be more confident about the way they look.... Now that I use Proactiv I have breakouts a lot less frequent and they're just real small... Proactiv helped me to have more confidence."AMBER RAMSDELL, AGE 22 Actual unretouched photos. Actual results will vary. Testimonial Millions of people have discovered Proactiv® Solution. They send us amazing before-and-after photos, and tell us how Proactiv® Solution has changed their lives by getting rid of their acne—often immediately and for the first time. Proactiv® Solution really works! "I wish I would had found Proactiv when I was in the 7th grade... I wish I could have gotten it over with then"PAUL MOTZENBECKER, AGE 20