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Proposal

Proposal. Mind map. improved. Budget. 62,000 viewers £ 6.23 per 1000 viewers 62,300x50 = 3,115,000 My budget is 3,115,000. 1000 . deadline. T he deadline I have been set is the 27 march 2013. improved. Spot plan. Channel to be aired on. Sky one B bc1 S k y sports

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Proposal

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  1. Proposal

  2. Mind map

  3. improved Budget • 62,000 viewers • £6.23 per 1000 viewers • 62,300x50= 3,115,000 • My budget is 3,115,000 1000

  4. deadline • The deadline I have been set is the 27 march 2013.

  5. improved Spot plan

  6. Channel to be aired on • Sky one • Bbc1 • Sky sports • Euro sports • Sky sports 2 • Sky one hd • Channel 4 • Channel 5 • Cartoon network • itv

  7. location

  8. Shooting script

  9. improved storyboard

  10. legal • Codes of TV advertising • Code one • Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled (see Section 32: Scheduling). • Code two • Advertisements must not materially mislead or be likely to do so. • Code three • Advertisements must not mislead by exaggerating the capability or performance of a product or service. • Code four • Advertisements must not condone or encourage practices that are detrimental to children’s health. • My advert meets all legal and ethical considerations including, Advertisements must not condone or encourage practices that are detrimental to children’s health Advertisements must not mislead by exaggerating the capability or performance of a product or service Advertisements must not materially mislead or be likely to do so Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled the way that I met them are as follows. • Advertisements must not condone or encourage practices that are detrimental to children’s health- my ad is encouraging exercise which is everything but detrimental to children. • Advertisements must not mislead by exaggerating the capability or performance of a product or service- if I am to exaggerate in my ad I will be sure to over exaggerate so there is no confusion on what the product will help you achieve (i.e. red bull gives you wings). • Advertisements must not materially mislead or be likely to do so- as previously stated if I am to mislead I will do it so it’s obvious that this product won’t allow us to do that and there will be no confusion as to what they can expect the product to do. • Advertisements that are suitable for older children but could distress younger children must be sensitively scheduled- my ad will be aired before watershed as It will not distress or disturb the younger audience. • These are the four codes out of many that I chose to prove that my advert is viable and will not be reported to the ASA or OFCOM and I chose specifically these four as they are relevant to my product, due to them being part of my target audience and I need to have as much appeal to them as possible if I wish for them to do well.

  11. Target audience My target audience is from 13-25 years of age as these will be the sporty people who want this new shoe to compete with there idols

  12. conclusion • I think this ad will be a success due to my extensive research, planning and also the product is part of a well known brand and also a re-’boot’.

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