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Proposal By Natasha Waterhouse
Main Product My main product will be a music video. The song I will be using is written by my friend Lauren Lane and will be sung by her. The video will feature her and my friend Ryan Tayloras hewill be acting as the boy she is singing about. The song is about how she doesn’t like this boy anymore but she still misses him and she is confused by her feelings and the music video will reflect this.
Subsidiary Products In addition to my music video I will be creating a digipak. It will contain copy produced in collaboration with the performer. The digipak will also contain a photo shoot with the performers and the location. I will also be going a magazine ad for the release of the single.
Research I have done an analysis on a few music videos that I want mine to look like. I specifically analysed “Beauty and a Beat” by Justin Bieber featuring Nicki Minaj as it was written, directed and shot by himself. I also carefully analysed Taylor Swift as many of her songs are about relationships and love and heartbreak which is what mine contains.
What Have I Learnt? I’ve learnt that the type of music video that I wish mine to look like cuts to the rhythm of the music. It also contains many close ups, extreme close ups and mid shots of the performer, and it also contains extreme long shots of the location and surroundings. From analysing other music videos I now know what I want my music video to look like and how to reflect the song within the performance of the performer.
Ideas / Words / Images I’ve decided not to use words in my music video as it would not combine correctly with the song and the performer. The song is about how she still misses this boy but doesn’t want to be with him and therefore is confused so I am going to try and reflect the lyrics using my skills. In the next few slides it will contain screen shots from other music videos which I wish mine to look like.
Target Audiences / Focus Groups The song will be classed as “mainstream” but will also link into the indie / folk / acoustic genre. My target audience will be for young adults or for people who are interested in this particular genre or who can relate to the meaning behind the lyrics.
Locations Most of my music video will be shot in woods / fields / open grass area, I chose this as it will hopefully reflect freedom. Part of the video will also be shot in socialising areas such as a high street as I wish to contain flashbacks of them two, and it will be filmed as a documentary that they have filmed themselves. Another location will be in front of a fire, but this is also part of the flashback.
Castings I will have two main actors in my video which will be Lauren Lane, the singer, and then Ryan Taylor, the main actor. However, in scenes such as in a high street it will contain passers-by.
Equipment / Skills The only equipment I will need is a still camera for the photo shoot and a video camera and tripod to shoot my video. However, I will need key skills in editing, camera work and the software in order to make my music video look professional and to the highest standard it can be.
What Would Make You Happy I would like my music video to look as though a professional has created it, and that it is within the same standards as the music videos shown on TV and on the internet.