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Going Global with HP Enterprise Campaigns in the Era of Change Management

This article discusses the challenges and achievements of HP Enterprise in globalizing its campaigns amidst changing management dynamics. It highlights the goals, processes, and restructuring efforts undertaken, as well as the impact on networking innovation and customer-centric strategies.

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Going Global with HP Enterprise Campaigns in the Era of Change Management

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  1. Going Global with HP Enterprise Campaigns in the Era of Change Management Challenges and Accomplishments Jay Mellman Sr. Director, WW Marketing

  2. Situation Analysis

  3. Initial 30-60 Day Goals • Develop new global campaign processes and structure • Establish new “solutions” focus to complement product marketing • Reorganize and build new marketing organization • Align to new HP remote working models • Drive transformation from mid-market value player to global enterprise networking player

  4. Dramatic Change within Months

  5. Sample globalizing issues

  6. HP Networking Campaign Flow and Themes Liberate your network: PR themes, etc. Change the rules of networking: 3Com, customer momentum, point of view pillars (simplicity, better service, better TCO) Impact of networking innovation on CI: FlexFabric and data center networking, branch office and application services, etc. Change the rules of networking: Promote combined HPN with PoV pillars Liberate your network Change the rules of networking: HPN with PoV pillars with solution examples. Highlight how Data Center, UC&C, mobility, security, mgmt deliver the core PoV values Change the rules: Allow limited regional flexibility for opportunistic targeting. Limit product promotion, but target customer purchase areas Liberate your network: TCO, specific promos, regional flexibility during transition to new campaign. Focus on MDF spend for demand gen, close alignment with new campaign

  7. The Result

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