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The MALPH Marketing Project

The MALPH Marketing Project. Jane K. Sundmacher, M.Ed. Marketing & Public Relations Coordinator/PIO Northwest Michigan Community Health Agency. Background: Community, hospital, clinical, business, and academia. Health Educator/Program Coordinator

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The MALPH Marketing Project

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  1. The MALPH Marketing Project Jane K. Sundmacher, M.Ed. Marketing & Public Relations Coordinator/PIO Northwest Michigan Community Health Agency

  2. Background: Community, hospital, clinical, business, and academia • Health Educator/Program Coordinator • Administrator for Community Health & Health Promotion at Oakwood Hosp • Adjunct Professor at Wayne State University • Program Development/Grant Writing Consultant

  3. Health Department Assignments • Community Health Assessment • Coalitions • Program Design/Grant Writing • Risk Communications • Marketing Communications • Strategic Planning

  4. Effective Communication is a Priority • Point person for communication activities • Policies and procedures • Spokesperson • Training • Media Database/Media Contacts

  5. Marketing Project Goals • Raise awareness among the general public of the critical functions performed by public health • Gain long-term engagement and support from the legislature

  6. EPIC-MRA Poll Executive Summary • Health related problems and issues are a major concern for Michigan residents. • Top priorities for state funding: Medicaid for children, education, public health

  7. EPIC-MRA Poll Executive Summary • Half of respondents said taxes and fees they pay to support programs are “too high” • Unlikely they would support higher taxes for additional funds that would enable LPH to to focus more of their efforts on prevention

  8. EPIC-MRA Poll Executive Summary • Any increased state spending of health programs would have to come as a result of state government putting a higher funding priority on health care programs and and services in the budget process • Michigan voters feel there is too little financial support for local public health departments, and specifically too little for preventive programs

  9. Positioning • Logo/tag line reinforces public health message over time • Speaks with a unified voice • Represents care and compassion and prevention and protection

  10. Strategies and Tactics • Engage the public health system to focus on communication efforts • Align messages and timing • Leverage larger stories to focus on Michigan’s public health activities • Identify existing research and conduct research to provide a communications focus

  11. Strategies and Tactics • Provide tools and training for spokespersons • Identify events for public health to advocate for its work and programs • Develop strategies to better align communications among partner orgs • Develop measurable goals at local and state levels

  12. Kathie Marchlewski, Midland Daily News: There’s a suspicion that it’s not just labor costs driving business out of the state of Michigan; it also could be the fact that Michiganders don’t eat well and don’t exercise. To put it bluntly, many are fat. That makes them sick and sickness is expensive to treat. An unhealthy state is bad for business We all bear the cost of an unhealthy population Disease prevention programs save money Key Economic Messages

  13. Messages • Everyone benefits from the work of public health organizations • Public health organizations are vital to homeland security and serve as first responders in the event of manmade or natural disaster • Public health organizations work daily to keep Michiganders safe

  14. MALPH Marketing Tool Kit • Logo • YPH news releases and fact sheets • References • Stump Speech Presentation • MDCH monthly advertising buys • MDCH news releases

  15. Safe Homes = Safe Families Healthy Hearts Healthy Beginnings Public Health Summer Safety Reduce Your Risk Bats, Bugs and Bacterial Back to School Be Prepared Cancer Prevention and Control “Kick Butts” Stepping Up to a Healthier You 2007 Year of Public Health

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