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Propaganda

Propaganda. the spreading of ideas, information, or allegations in order to influence or control public opinion and behavior. Today’s Aim: How do movies and the media manipulate our opinions and beliefs?. How does this commercial try to make you want the product?. Vonage

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Propaganda

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  1. Propaganda the spreading of ideas, information, or allegations in order to influence or control public opinion and behavior Today’s Aim: How do movies and the media manipulate our opinions and beliefs?

  2. How does this commercial try to make you want the product? Vonage http://www.youtube.com/watch?v=_5KrmhxHxuw&safety_mode=true&persist_safety_mode=1&safe=active

  3. Bandwagon Appeal • One human motivation, at least for some people, is wanting to be a part of the crowd. • Commercials and propaganda messages often play on popularity, as if to say, “Everybody is doing this, so you should, too.”

  4. Bandwagon Appeal Even the girl next door’s doing it! Everybody listens to Hitler!

  5. How does this commercial try to make you want the product? Pepsi http://www.youtube.com/watch?v=0B79RkBxSgU&safety_mode=true&persist_safety_mode=1&safe=active

  6. How does this commercial try to make you want the product? Sensodyne http://www.youtube.com/watch?v=CAFq0Bk1R7A&safety_mode=true&persist_safety_mode=1&safe=active

  7. Authority/Celebrity Appeal • This approach uses an expert/professional or a celebrity who endorses the message, product, or concept being promoted.

  8. How does this commercial try to make you want the product? Brinks Home Security https://www.youtube.com/watch?v=cMpKDZDjBWM

  9. Fear Appeal • In this approach, the propaganda message controls or influences behavior by frightening the audience. Poster for 1940 German movie, The Eternal Jew

  10. Fear Appeal More examples of American propaganda during World War II

  11. Fear Appeal “The streets of our country are in turmoil. The universities are filled with students rebelling and rioting. Communists are seeking to destroy our country. Russia is threatening us with her might and the Republic is in danger. Yes—danger from within and without. We need law and order! Without it our nation cannot survive.” - Adolph Hitler, 1932 speech

  12. What persuasive techniques does this commercial use? Doritos https://www.youtube.com/watch?v=X2EiCzM9fDY

  13. Repetition Repeating a word, an image, or a sound is a powerful persuader. • Repetition causes people to remember. • Repetition also reinforces the propaganda idea. Someone who might not have been influenced by a message the first time might very well believe it after the fourth or fifth time.

  14. Repetition

  15. What persuasive techniques does this commercial use? Red Bull https://www.youtube.com/watch?v=Ti2Lm4hb2ZY

  16. Associations • These are implied comparisons between two things that are unrelated. The comparison suggests a likeness between the two things. Soviet propaganda American propaganda

  17. What persuasive techniques do these commercials use? Subaru https://www.youtube.com/watch?v=2qf8OGLqE1s Society for the Prevention of Cruelty to Animals https://www.youtube.com/watch?v=9gspElv1yvc

  18. Emotional words, images, or sounds • Images and sounds, just like words, can trigger emotional responses in people. This is a form of pathos.

  19. Propaganda in Mr. Smith Goes to Washington • What common American fears has the movie played on so far? Why? • How did the governor’s children use the bandwagon approach to convince him to appoint Jefferson Smith to the Senate? • What emotional words, images, or sounds used in the movie might Capra have chosen to influence Americans to join the war effort?

  20. Your homework • Find a commercial that uses one of the techniques we discussed today. (Some good sources are YouTube, television, and magazines.) • Write a paragraph explaining what it’s trying to persuade the public to think, and what techniques it’s using to do so.

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