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Digitalni PR v praksi

Digitalni PR v praksi. Ključno vprašanje: online vs. offline. 1-Proaktivno. Spremljanje dogajanja v spletnih skupnostih – “online kliping” in online reputation management: Odnosi s spletnimi mediji (adreme, press release …)

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Digitalni PR v praksi

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  1. Digitalni PR v praksi Ključno vprašanje: online vs. offline

  2. 1-Proaktivno • Spremljanje dogajanja v spletnih skupnostih – “online kliping” in online reputation management: • Odnosi s spletnimi mediji (adreme, press release …) • Odnosi z blogerji (adreme in obveščanje – new media press release, srečanja – Blogres, Kiberpipa …) • Korporativno bloganje • Mikro bloganje (Twitter, Jaiku …) • Mailing liste • Družbena omrežja / družbeni mediji / spletne skupnosti (Facebook, MySpace, YouTube, Wikipedia …) • Social bookmarking / social news / social recommendation system (Delicious, Digg, Reddit, Newsvine, Stumbleupon …)

  3. Nova pozicija • Director of social media • Director of new media • Head of communities and conversation • Vice-president of experiental marketing • Digital commnunication manager • …

  4. Blogerji – kako do kontaktov?

  5. New media press release

  6. Blogerji - primeri • http://blog.novitwingo.si/ • Kolosej: Poleti leta 2007 se je družba Kolosej odločila, da bo blogerjem sponzorirala dve karti za film Transformerji, blogerji pa bodo v zameno film omenili na svojem blogu. • http://www.vichyblog.com/si/: “Tudi sami razmišljamo o lastnem blogu, vendar smo ugotovili, da moramo najprej znati blogati. Zato bi želeli preveriti, kakšen blog bi vaju sploh utegnil zanimati in vaju prosimo za pomoč pri uresničevanju te ideje. Ker to že počneta in ker vesta, kaj in kako blogati, bomo hvaležni, če bosta svoje znanje pripravljena deliti z nami.”

  7. SiMobil je izbranim blogerjem podaril mobilni telefon BlackBerry Curve 8310. • Žurnal ponuja štipendijo za podiplomski študij odnosov z javnostmi, če posameznik napiše dober “blog” • http://www.dsavic.net/2008/10/10/blogi-in-oglasevanje-kako-to-dela-barcaffe/

  8. http://irena.blog.siol.net/2008/11/01/kupljiva-sem/ • http://www.had.si/blog/2009/01/13/filmski-festival-modri-zob

  9. Učinek

  10. Mikroblogging

  11. Kdo govori s kom?

  12. 2-Reaktivno

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