Project 2 Part D

1. Project 2 Part D Kailyn White Brittany Joseph

2. Project 2 Overview • Company: Southern Wine and Spirits of America • We learned what is effective: • A great headline • Proper font size/color/type • Proper use of color scheme • We learned what is not effective: • Avoid having a print ad that is too busy • Avoid using abbreviations, slang, jargon • Always be clear and concise in your message

3. Topic for campaign • "Our Table is Yours, Thanksgiving Dinner“ • Offers help to victims of Hurricane Sandy • Held in NYC at a high-profile lounge • We chose this topic because… • For a great cause • Allows for SWS to take advantage of publicity • Gives SWS brand a good image • Relevant to current events www.sacbee.com/2012/11/15/4988122/food-network-cooking-channel-and.html

4. Plans for Publicity • Possible effect publicity forms include: 1. media release 2. print ad 3. social media marketing 4. contact mailing list 5. Word of mouth to clients of SWS 6. Email invite to potential clients

5. Plans for Publicity • Possible effective publicity outlets include: • Newspapers in NYC and surround areas • Magazines • Ads on public transportation • Distribute flyers via email, mail, or personal contact • Distribute press release to media • Conduct interviews on local news stations

6. Audience for Campaign • Potential Clients • Restaurants • Retail stores • Night clubs • Bars • Anyone affected by Hurricane Sandy • Current Clients • Honorary award programs/committees

7. Context • The message will: • Communicate that SWS is sponsoring event • Make the brand name stand out • Remain positive, possibly festive

8. Purpose • Primary goal: to help families affected by Hurricane Sandy by raising awareness/attendance of event • Can also serve to: • Increase positive brand image • Become more well-known (recognizable) • Network with potential clients or people of power