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BUSINESS PLAN

BUSINESS PLAN. “Sandal Lukis Imut”. Disusun oleh ; D eden Suhendi , NPM 0861020075 G iyana D.C. Anggoro , NPM 0861020076 Herwin Widiastuti, NPM 0861020077. Executive Summary. Bisnis kreatifitas dan produk inovasi Peluang pasar terbuka lebar Modal rendah

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BUSINESS PLAN

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  1. BUSINESS PLAN “Sandal Lukis Imut” Disusun oleh ;Deden Suhendi, NPM 0861020075Giyana D.C. Anggoro, NPM 0861020076Herwin Widiastuti, NPM 0861020077

  2. Executive Summary • Bisnis kreatifitas dan produk inovasi • Peluang pasar terbuka lebar • Modal rendah • Fokus (segmentasi pasar anak & remaja)

  3. Market Opportunity • Segmen pasar : anak & remaja • Target lokasi Pemasaran sementara Jatim • Buka gerai cinderamata di pasar modern • Bermitra dgn obyek wisata unik, menyediakan cinderamata khas

  4. Produk Inovasi dan Kreativitas • “d’PIT Paint” Sandal jepit lukis • Desain Obyek imut ; Karakter hewan, kartun, buah, event personality • Handmade, cat tahan air

  5. Persaingan Usaha • Sandal jepit lukis Unik dan memiliki ceruk pasar tersendiri • Kompetitor : sandal karakter lainnya non lukis • Customisize + event personality obyeck = mampu bersaing di pasaran

  6. Strategi Pemasaran • Penetapan paket Harga • Pengembangan produk • Rencana Sistem distribusi • Promosi yang dilakukan pada lokasi obyek wisata

  7. Aspek Keuangan • HPP ; Rp. 21.000,-/pcs • Harga jual (HET) ; Rp. 27.000,-/pcs

  8. Manager Bidang Pemasaran Dan Keuangan Bidang Produksi Unit Management • Struktur Organisasi Deden Suhendi - Giyana D.C. Anggoro - Herwin Widiastuti

  9. Manajemen Risiko • Follower • Life time produck • Produk kompetitor • Kendala permodalan

  10. Terima Kasihsuksel selalu buat kita semua

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