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Interconnection and interdependence

Private Sector Challenges and Opportunities Inherent in Advancing the Complete Visitor Economy (CVE) Presentation by Ms. Pansy Ho, Managing Director of Shun Tak Holdings Limited. Interconnection and interdependence. Land & Properties. Education & Training. Entertainment. Marketing & PR.

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Interconnection and interdependence

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  1. Private Sector Challenges and Opportunities Inherent in Advancing the Complete Visitor Economy (CVE) Presentation by Ms. Pansy Ho, Managing Director of Shun Tak Holdings Limited

  2. Interconnection and interdependence Land & Properties Education & Training Entertainment Marketing & PR Construction Hospitality Tourism Food & Beverage Technology Telecommunications Transport Retail Energy Manufacturing Infrastructure

  3. Macau: A Perfect Epitome

  4. Macau Economy Structure Direct GDPContribution from Travel & Tourism Direct & Indirect GDP Contribution from Travel & Tourism Source: WTTC Travel & Toursim Economic Impact 2012 - Macau

  5. A Supportive Government Private

  6. CVE as lever of growth Liberalization of Gaming Macau Overtaking Las Vegas in Gaming Revenue SARS Outbreak Establishment of Macau SAR Year 2012 2011 2009 2007 1999 2001 2002 2008 2006 2004 2003 1 = US$1B GDP of Macau

  7. CVE as recovery vehicle: SARS 1st case in Hong Kong 1st case in Hong Kong 1st case in Guangdong Nov 2002 Mar 2003 Apr 2003 Individuals from 37 regions infected Recommended to screen of airline passengers World Health Organization (WHO) Issued Global Alert

  8. Unprecedented drop in visitor arrivals In April, May and June 2003, Macau experienced a 33.8%, 36.8% and 5.4% yoy drop in visitor numbers. No. of Tourists Month

  9. Post crisis recovery: public and private alliance • “Private Sector” • Complemented the Government’s strategies and initiatives • Stayed open and be creative • Polled together resources of various industries and companies • Cross-industry promotional offers • “Public Sector” • Coordinated efforts from the tourism industry • Post-crisis marketing and communication • Provided subsidy • Formulated recovery policy & strategies

  10. “Macau’s So Cool” Campaign • Led by the private sector • Primary objective involves remobilizing visitor traffic • Followed by cross-industries promotions • Encourage spending through discounts and lucky draws

  11. “Macau Welcomes You in Summer” Campaign • A US$6.3M campaign • shopping discounts, music festivals, lucky draw etc. • Tourism facility improvements

  12. Restoration USD in million

  13. Thank you!

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