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Agenda for Change Communications - An Early Implementer’s Tale

Agenda for Change Communications - An Early Implementer’s Tale. Insight into A4C Communications from an Early Implementer. Recognition that comms needs to be in at the very start Clear lines of communication Partnership working Variety of methods – existing & new Open and transparent Media.

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Agenda for Change Communications - An Early Implementer’s Tale

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  1. Agenda for Change Communications- An Early Implementer’s Tale

  2. Insight into A4C Communications from an Early Implementer • Recognition that comms needs to be in at the very start • Clear lines of communication • Partnership working • Variety of methods – existing & new • Open and transparent • Media

  3. Comms In At The Very Start - Project Management Structure HRD Staff Rep Project Man Project Board FD Dir of A/E Communi- cations Lead Modernisation Agency Project Coordination Group Job Evaluation Team Knowledge & Skills Framework Financial Modelling Team Operational Imps Rotas, etc Communications Negotiation Forum Note: Staff Representatives will be involved in all teams shown above.

  4. Clear Lines of Communication • Project Board – monthly meetings – comms lead present • Subsequent meetings with Project Lead and Staff Rep as required • Sharing messages – agreed comms strategy • Communication with all staff • National comms link – Mod Agency

  5. Partnership Working • New ways of working together – cultural change • Unprecedented staff involvement • Sheer scale of project and implications (time and resources) • Communications – clear and transparent • Sharing learning with other NHS comms colleagues

  6. Variety of Methods • Don’t throw away baby with bathwater! Use existing internal comms methods • Staff Bulletins – regular + special • Roadshows – joint management/staff side • Q&As • Presentations • ‘Hotline’ + e-mail

  7. Open and Transparent • Saying what was happening when • Saying when nothing was happening! • Joint bulletins – staff side rep • Project Board discussions • Communicating different sources of information eg union, national etc.

  8. Dealing With the Media • Little or no interest – locally • Early interest from professional publications e.g. HSJ • Links with national A4C comms lead • Consistency of messages from EIs • But then……..

  9. A4C Hit the Headlines

  10. The Show Must Go On! • Dealing with unprecedented media interest • Timing of communications was difficult • Consistent messages in media • Kept internal comms going throughout • Arbitrators decision – media and internal communications issues • Entering the final stage!

  11. Top Five A4C Comms Tips • Get in early • Keep it regular • Keep it simple • Be prepared • Remember you’re not alone!

  12. Questions?

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