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Jack Robb, VP of Revenue jrobb@cnhi - 205 298 - 7123 Courtney Chojnacki

Media Xchange NAA Conference 2009. Jack Robb, VP of Revenue jrobb@cnhi.com - 205 298 - 7123 Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504. About CNHI. 150 Location Market Areas.

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Jack Robb, VP of Revenue jrobb@cnhi - 205 298 - 7123 Courtney Chojnacki

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  1. Media Xchange NAA Conference 2009 Jack Robb, VP of Revenue jrobb@cnhi.com - 205 298 - 7123 Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504

  2. About CNHI 150 Location Market Areas Founded in 1997, CNHI's newspapers, television stations, web sites and niche publications serve more than 150 communitiesthroughout the United States.

  3. Headquarters Daily Newspaper Non-Daily Newspaper TV Station 89 Daily Newspapers 945,739 Circulation 45 Weekly Newspapers 130,040 circulation 125 Websites 35 Shoppers - 480,475 circulation 55 TMC Publications 723,799 circulation 70 City Magazines - 450,000 Other Interests/ Investments Commercial Printing 1 Outdoor Advertising 2 Full Service Ad Agencies 4 Television Stations Current Operations Northeast 16 Daily Newspapers 5 Weekly Newspapers 23 Daily Newspapers 7 Weekly Newspapers Midwest 50 Daily Newspapers 33 Weekly Newspapers South

  4. CNHI 2009 City Magazine Rates

  5. Cnhi newspapers Across the US overlayed with your customers Customer Focused • Deep coverage intelligence of markets • - Search able database of publication markets by zip code • Demographics & Psychographic profiles with publications • Leverage Nielsen Claritas data to target potential markets • Identify store locations within publication’s zip market • Target customer profile that match reader profiles • All Daily & Weekly Newspapers have websites • Common platform for all • newspaper web sites

  6. Midwest Headquarters Daily Newspaper Non-Daily Newspaper TV Station Red – Not Currently Using Blue – Currently Advertising 23 Daily Newspapers 1 Currently Using 7 Weekly Newspapers 1 Potential to Use Current Advertising Northeast South 16 Daily Newspapers 5 Weekly Newspapers 50 Daily Newspapers 33 Weekly Newspapers 1 Potential to Use 3 cnhi publications have Tires Plus Total Car Care store in immediate market area Tires Plus Total Car Care currently advertises in 1 cnhi publications 2 cnhi publications with Tires Plus Total Car Care store in immediate market, not currently advertising in newspaper

  7. Potential Markets for Advertising 2 CNHI markets not currently advertising in that have a Tires Plus Total Car Care in the immediate market. Non-Daily Newspapers Midwest City, OK - The Midwest City Sun & Sunday Sun South 1 Weekly Newspaper Midwest 1 Weekly Newspaper Non-Daily Newspapers Avon, IN - Hendricks County Flyer

  8. Current Markets Using for Advertising Midwest 1 Daily Newspaper 1 CNHI market currently advertising in that has a Tires Plus Total Car Care store in the immediate market. Daily Newspapers Mankato, MN - Mankato Free Press

  9. Online National Program Courtney Chojnacki Courtneyc@cnhi.com - 405-474-1898 Nationalads@cnhionline.com 205-298-7504

  10. CNHI Offers & Media Strategy • Over 125 Media Websites • Over 64 Million Monthly Impressions • Over 7.8 Million Monthly Unique Visitors • 21 States with continued growth • CNHI is unique because we have all 125+ newspaper websites on one web platform One ad delivery system across the entire network • Consistent ad placement, IAB standard sizes, content and page layouts One ContactOne BuyOne Invoice

  11. Demographics Site Visitor Demographics • Gender • 56% Female - 44% Male • Age Range • 16% Age 19-34 • 45% Age 35-55 • 38% Age 56+ • 81% Homeowners • 65% College Educated • 49% Household Income Over $50K • 52% Job Seekers • 49% Real Estate Seeker Belden Research

  12. Monthly Page Impressions

  13. Capabilities & Technical Specifications • 728 x 90 Leaderboard • 160 x 600 Skyscraper • 300 x 250 Rectangle • 720 x 300 Pop Under • 800 x 600 Transition (interstitial) • 234 x 60 Banner • Flash/JPEG • File sizes up to 30 K • All types of Rich Media • Corner Peels • Sliding Billboards • Loopable - Infinite • Max 100% Rich Media Impressions Allowed • In-Banner Video Available • Streaming Video Available • :15 or :30 Video Allowed • Lead Time - 2 Business days if creative is already prepared

  14. Portfolio • Partners • Products • Banner Ads • Weather Sponsor • Microsites - Metro • Employment - Monster • Automotive - AutoConx • Real Estate - Zillow • Business Marquee • Legacy Obits • Celebrations • Gadzoo Pets • Town Calendar - eviesays

  15. Next Steps . . . • Open to new or different size web campaigns • Section Sponsorship opportunities • Bring us any new idea your client wants and we will work with you to implement

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