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Key Requirements for Communicating With Publics

Key Requirements for Communicating With Publics. Understand local government’s multiple purposes for communication Understand who your target audiences are and what they think and why--before designing communications Design more effective messages by using principles of good communications

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Key Requirements for Communicating With Publics

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  1. Key Requirements for Communicating With Publics • Understand local government’s multiple purposes for communication • Understand who your target audiences are and what they think and why--before designing communications • Design more effective messages by using principles of good communications • Choose communications tools and media to meet your needs and use multiple methods

  2. To reflect feelings To Summarize To Validate To Involve “You seem very concerned about this…” “These seem to be the key points you made…” “We appreciate the information you’re sharing with us about the neighborhood …”\ “Can you tell me more about how your problems are affected by flood rules…” Active Listening ExamplesPurpose: ----------------------> Example Statement:

  3. Challenges to Communicating With Publics About Hazards • People have trouble with probabilities about risks • General statements about DANGER! don’t work alone • Even an understood or perceived won’t spur change alone • People judge a risk statement by credibility of source too • Technical information has to be put in audience’s frame of reference and made simple. More is not better alone.. • People want to confirm hazard messages with others • Experience with hazards doesn’t guarantee understanding • People judge risks on social-psychological dimensions too

  4. Some Guidelines for Overcoming Hazard Communication Barriers • Explain facts in non-technical terms • Use multiple, credible sources • Repeat information: multiple media • Tell people what they can do with info. • Give people opportunities to confirm info. • Don’t rely exclusively on electronic media

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