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What Changes Are Possible in World Agriculture in the 21 st Century? Agriculture’s New Era A new era in agriculture created by drivers . These drivers are revolutionizing the industry and permanently altering traditional relationships.
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What Changes Are Possible in World Agriculture in the 21st Century?
Agriculture’s New Era A new era in agriculture created by drivers. These drivers are revolutionizingthe industry and permanently altering traditional relationships. Farm businesses that recognize, understand and pro-actively adapt to the WORLD’S needs will growand prosper.
Drivers of Change • Globalization of Markets and Resources • Consumers’ Evolving Preferences • A More Demanding Food Industry • Government Interaction/Regulation • The Pivotal Role of Technology
World Population Growth Populations continue to rise … End of the Cold War has allowed countries to reallocate resources and increase standards of living. Growing incomes allow people to buy more and better quality food (changing preferences).
Drivers & The Farm Business Globalization Consumers Food Industry Technology Government The Farm Business Environment ??
The New Agriculture …Farm Business Environment • International Markets • Commercialization/Biological Manufacturing • Ecological Agriculture • Differentiated Products • Food Supply Chains • Information/Precision • Risk • Diversity
International Markets • New Markets in Old Places • More Liberal Trade Environment Competitive Pressure ! • Global Access to Technology • Increased World Wide Production Capacity • Global Sourcing and Selling
Commercialization Commercial (Industrialized) Mentality • Full Utilization of Resources • Managing Inventories • Specification Buying • Outsourcing • Process Control Technology
Process Control Technology • Monitoring/Measuring and Information Technology • attribute traceability throughout the chain • Biotechnology/Nutritional Technology • manipulation of attribute development and deterioration • Intervention Technology • anytime intervention if attribute development deviates from potential (gap resolution)
Ecological Agriculture • Total Biological Systems • Recycling Nutrients • Capturing Value from Byproducts • New Revenue Streams • Carbon sequestering • Environmental amenities • Wildlife/wildlands
Differentiated Products • More Differentiated, Less Commodity • More Attribute Driven/Value • More Traceability/Identity Preserved • Types of Products • Generic commodities • Enhanced component commodities • Specific attribute raw materials
The Food Supply Chain • More End-User Responsive • Better Flow Scheduling • Improved Quality Control • Food Safety-Traceback • Competitive Advantage? Sustainability? • Who Will Control?
Information/Precision • Monitoring/Measuring Technology • Smarter Machines • Process Control/Quality • Span of Control
Risk • Operating/Tactical Risk • More volatility • Short peaks, long troughs • Strategic Risk • Relationships • Environmental • Policy changes
Diversity • More Differences Between Farms (no typical farm!) • More Market Segments • Customized Solutions • More Conflict/Confrontation
Business Models • Independent Producers • Multiple Plant Entrepreneurs • General managers • Plant managers • Workers • Franchise Growers • Network Qualified Suppliers • Piece Work Contractors
Management Skills Areas • Strategy • Production • Finance • Procurement/Merchandising • Personnel • Leadership
Successful Strategies? • Develop a Strategic Direction • Adopt New Technology Appropriately • Control Cost • Evaluate Networks/Alliances/Linkages • Manage Risk • Expand Carefully • Think like a CEO/general manager
Key Challenges in Agriculture’s Future • Adapting to change • Evaluating technology • Achieving profitability • Cost cutting • Growth • Defining organizational capabilities • Achieving organizational transformation