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IEEE < Section >… Membership Development Strategy & Plan

IEEE < Section >… Membership Development Strategy & Plan. Masahiro Tsunoyama Membership Development Chair Shin-etsu Section mtuno@iee.niit.ac.jp Kiyoshi Ohishi Chair of Shin-etsu Section ohishi @vos.nagaokaut.ac.jp. photo. Topics. IEEE MD Strategy Section Situation Section MD Plan.

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IEEE < Section >… Membership Development Strategy & Plan

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  1. IEEE < Section >…Membership Development Strategy & Plan Masahiro Tsunoyama Membership Development Chair Shin-etsu Section mtuno@iee.niit.ac.jp Kiyoshi Ohishi Chair of Shin-etsu Section ohishi@vos.nagaokaut.ac.jp photo

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Shin-etsu Section

  7. Shin-etsu Section Total Members Since Year 2000 Formation Date: 26 June 2006

  8. IEEE Shin-etsu Section Membership31 December 2011

  9. SWOT – Section’s Member Growth Program

  10. Section MD Plan

  11. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  12. Differentiate Audiences – Different Expectations Financial support for present student members for IEEE conference Offer IEEE outstanding paper awards to members Technical meetings at conferences Technical lectures at conferences Offer candidate IEEE paper awards to prospective members Financial support for present prospective student members for IEEE conference Technical meetings at conferences Technical lectures at conferences

  13. Opportunities for Engaging Existing Members

  14. Opportunities for Engaging Prospective Members

  15. Membership Development Plan

  16. Status Update

  17. In Summary… • Section’s Membership Situation • Total Members 342 • Academia 71.1% • Industry 28.9% • Retention Higher Grade 96.8% Student 76.2% • Section MD Plan • Offer awards to student members. • Encourage members to apply higher membership status. • Plan to establish a new chapter such as IES, and a student branch in Shin-etsu Section. • Recruit new members in college and institutes in Shin-etsu Section. • Target member growth rate is 5% a year.

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